Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
BORA MILJANOVIĆ: BEING FIRST MEANS YOU HAVEN’T PLAYED IT SAFE
Immediately after DSOJ’s award ceremony, where the agency Represent Communications was declared the best PR agency in Serbia, we sent congratulations to Bora Miljanović, Director of the Agency, to which he replied:
“Being the first means that you’ve worked, fought, risked. Being the first means you haven’t played it safe. Being the first means that someone has trusted in you and gave you a chance to prove yourself as the best. That’s why we are proud that Represent Communications was declared PR Agency of the Year 2015 by the Serbian Public Relations Association.
We have tried to be better and faster. We learned, tracked trends, sometimes we risked. We established The Content Studio as a new department and have improved our business processes. We are very grateful to our clients who place their trust in us year after year, and all new clients who choose us.
We are proud to continue as a winning team! We are sending you a small part of the winning excitement in our video!”
GRAYLING NOMINATED FOR THE PRESTIGIOUS 2016 EASTERN EUROPE PR CONSULTANCY OF THE YEAR AWARD
The Holmes Report has published a list of agencies nominated for the 2016 Eastern Europe PR Consultancy of the Year Award, including Grayling, the global communications agency, part of Hunstworth Group (www.huntswoth.com), as one of the five finalists for this prestigious award. Explaining the reason for nomination, the organizers particularly highlighted the contribution of the agency to the development of the PR industry in the region as well as the strength of its regional network, as Grayling has ten offices in the region of Central and Eastern Europe in which it employs 170 consultants.
“Our approach and results in the region were recognized by the international professional associations, and in particular we are proud that the Zagreb office of Grayling in the last five years has been shortlisted for the IPRA Golden World Awards, Gold SABRE Award and the European Excellence Awards. The nomination for the prestigious 2016 Eastern Europe PR Consultancy of the Year Award is yet another indicator that the combination of regional networking and local approach gives excellent results,” said regional manager of Grayling for South Eastern Europe, Nataša Trslić Štambak.
“EMBRACE THE UNKNOWN” BMW GENERATION X EVENT
“Off-road experience” dedicated to the BMW X models, under the slogan “Embrace the Unknown”, was organized in Belgrade by Delta Motors and BMW AG, with creative and production support of the agency M2Communications.
BMW X-Drive road show which this year already toured several countries in Europe, has stationed in Belgrade on locations in front of the Belgrade port (Beton Hale) and the off-road track Nomad near Bubanj Potok.
Especially for this occasion, BMW AG has set up a mobile lounge on the plateau at the Belgrade port. Program participants are assisted by BMW coaches in learning all about the xDrive system and testing the possibilities of BMW X vehicles on a special test site with ramps and off-road driving.
For VIP guests, a BMW Generation X Party was organized on the second night, during which guests had the opportunity to enjoy the Fire&Dance performance by Ludifico.
Video of the project produced by M2Communications is available at this link.
HUOJ’S PR CONFERENCE “TIME OF CHANGE” STARTS TODAY
17th conference of the Croatian Public Affairs Association (HUOJ) called Time of Change takes place 19 to 21 May 2016 in Novi Spa Hotels & Resort in Novi Vinodolski.
Prominent experts in public relations, which Croatian Public Affairs Association will host this year are: Jeffery McMillan, director of communications for Central and Eastern Europe at PricewaterhouseCoopers; Boris Becker, director and co-founder of the agency for public relations Chapter4; Philip Young, senior lecturer in public relations at the University of Sunderland in the UK; Peggy Simčić Bronn, a professor in the Department of communication and culture of Norwegian Business School; Bela Dajka, head of corporate communications at the Directorate General for communication of the European Commission; and Željko Jozić, director of the Institute for Croatian Language and Linguistics.
The program, like every year, will include panel discussions that will address topics such as the challenges of communicating in different markets, communication in culture and what are the new competencies that every expert in public relations should have.
For a detailed conference program visit www.huoj.hr
DIGITAL MARKETING AGENCY AKCIJA MOVES TO NEW ADDRESS
Digital marketing agency Akcija has moved to a new, larger office. With the growth of business and the number of people, naturally there was a need for a larger office that enables teamwork but also a place for “deep work”, socializing and “family” lunches.
“Since September 2015, when Akcija fully moved to Zagreb, there have been many positive changes. New people were employed in positions of account managers, content managers, design, development, office managers and community managers. We are especially proud of two pitches we won in the last two months, and in addition we are implementing many other projects and campaigns in the field of digital marketing and web development for which Akcija’s sister agency is in charge, the Fenix Agency. There are plans for new ventures in the form of expanding markets and services,” said Ilija Brajković, managing partner in Akcija.
Since recently, you can follow Akcija on Instagram, and you are always welcome for a cup of coffee, tea or brandy at address Ljudevita Posavskog 4, Zagreb.
PWC BELIEVES INVESTING IN DIGITAL CAN PAY BACK IN JUST TWO YEARS
In only four years, companies around the world will invest a staggering $900 billion in digitizing, in order to join the fourth industrial revolution, according to a research from the consulting firm PwC. The survey was conducted from November 2015 to January this year, and it included over 2,000 senior executives from industrial manufacturing companies in 26 countries.
The results show that about a third of companies already assess their level of digitization as high, but it is expected that this figure will on average rise from 33 percent to 72 percent in the next five years. Companies around the world want to invest around five percent of their revenues from digital sales in digitization annually. More than half of these companies assume they will depreciate the cost within two years.
Managers included in the research estimated that during that transition costs will decline by an average 3.6 percent per year, while revenues will increase by an average of 2.9 percent. In absolute terms, this means $421 billion in savings and a simultaneous increase in revenues of $493 billion.