Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
BILJANA BORZAN – BEST COMMUNICATOR AMONG CROATIAN REPRESENTATIVES IN THE EUROPEAN PARLIAMENT
The Croatian Public Relations Association has continued to announce the finalists for the 2018 Communicator of the Year award. Along with the Minister of Science and Education of Croatia, Blaženka Divjak, HURA has now shortlisted Biljana Borzan, the representative of the European Parliament.
“Biljana Borzan is currently the best communicator among Croatian MPs in the European Parliament. Her messages and clear arguments are successfully coming to the most important public communication stakeholders she is involved with. Among them are representatives of the European Parliament, but also officials of other institutions of the European Union and of the Republic of Croatia, journalists and citizens,” said Maja Gradišar Perotić, vice president of the jury of the 11th Grand PRix.
ABC CROATIA ANNOUNCES NEW MEMBER: DM – DROGERIE MARKT
New member of ABC Croatia is dm-drogerie markt d.o.o. Dubravka Štefanac Vinovrški, marketing and public relations manager of the company, said on the occasion: “Key performance indicators are reflected in top-notch results that dm, as a leader in the drugstore market in Croatia, confirms for the 22nd consecutive year. Responsible attitude towards all stakeholders in our business is part of the key values that we continually advocate. By joining the organization ABC Croatia we gain access to management-relevant data that can help us more effectively evaluate our advertising activities, which is essential both for planning and for partnership collaborations, and reporting, and will help us maintain high ethical standards and transparency on which we insist in all aspects of business.”
NEW LEADER AT THE OOH COMPANY TAM-TAM
Beginning of 2018, brought some news and refreshments to Slovenian company TAM-TAM. The most important among the specialists for city posters is now Blaž Gregorin. The oldest and most experienced TAM-TAM employee, Tomas Drozg, a former director who spent 28 years in that position, will continue to be part of everyday life at the company as a consultant.
At the same time, the team got some new blood with the arrival of Tamara Smolej who, as head of public relations, rounded up the team at TAM-TAM, becoming its tenth member.
MARKUS SIGURDSON IS THE NEW GLOBAL HEAD OF DIGITAL AT MCCANN HEALTH
McCann Health, part of McCann Worldgroup, and winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, announced the appointment of Marcus Sigurdsson to the new position of Global Chief Digital Officer. With this move, McCann Health signals a heightened focus on enhancing its digital innovation and data & analytic capabilities, following a year of significant growth through the addition of new assignments and expanded relationships with existing clients such as GlaxoSmithKline, Bayer, and Janssen among others.
As Regional Chief Digital Officer for McCann Health in Asia Pacific since 2016, Marcus worked closely with pharma, as well as telco and technology companies, to develop innovative new marketing models and platforms and successfully drove business growth, directly contributing to some of McCann Health’s largest digital wins across the region.
US SMART SPEAKER ADOPTION RATES SOAR, LEAPFROGGING BOTH PHONES AND TABLETS
Sales of voice-activated smart speakers have soared over the past three years with one in six American adults, the equivalent to 39 million people, now owning the tech, according to a fresh study.
NPR and Edison Research surveyed just under 2,000 individuals to compile the Smart Audio Report, discovering in the process that uptake is now ‘outpacing’ equivalent adoption rates in the more established smartphone and tablet markets.
Amazon and Google are leading the charge with their Echo-enabled device and Google Home as both companies benefit from a 128% increase in the install base since January 2017.
CANCER RESEARCH UK ARGUES LINK BETWEEN TV ADS AND CHILDHOOD OBESITY
Cancer Research UK has called for a ban on high-calorie food and drink TV ads during talent shows and live sports in the UK, after a report claims to have drawn a link between TV advertising and childhood obesity.
The charity argues that teenagers being “bombarded” by TV ads for high-calorie foods and drinks are liable to eat more than 500 extra snacks in a year, compared with those watching less TV.
In the survey, carried out by YouGov, Cancer Research UK asked 3,348 young people in the UK between the ages of 11-19 on their TV viewing habits and diet.
Researchers claim that teenagers streaming TV shows with ads were more than twice as likely (139%) to consume fizzy drinks than someone with a “low advert exposure”, and 65% more likely to eat ready meals.
BUZZFEED ATTEMPTS TO FUNNEL FACEBOOK FANS INTO ITS APP FOLLOWING NEWSFEED ALGORITHM TWEAK
BuzzFeed, one of the most viewed publishers on Facebook, has prepared for an eventuality where the social network ceases the flow of traffic to the site by instead directing its fans to download the Buzzfeed app.
Facebook last week announced that it was to deprioritise publisher content in favour of personal posts from users. Notably these personal posts are arguably more valuable to Facebook in targeting ads at users than, for example, a 17-second clip of a cat on a treadmill. As such, the situation has changed the ballgame for publishers dependent on the site for traffic.
A BuzzFeed Facebook post earlier this week from the brand confronted the changes: “Facebook is taking the news out of your News Feed, but we’ve got you covered.”
