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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

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    Mladi Lideri

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    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Biljana Borzan shortlisted for Communicator of the Year award; DM becomes ABC Croatia member; TAM-TAM has new members; Markus Sigurdson is the new global digital director at McCann Health…

Croatian Public Relations Association has continued announcing finalists for the Communicator of the Year award 2018

17/01/2018
in News
5 min read
24 Hours: Biljana Borzan shortlisted for Communicator of the Year award; DM becomes ABC Croatia member; TAM-TAM has new members; Markus Sigurdson is the new global digital director at McCann Health… 6

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

BILJANA BORZAN – BEST COMMUNICATOR AMONG CROATIAN REPRESENTATIVES IN THE EUROPEAN PARLIAMENT

The Croatian Public Relations Association has continued to announce the finalists for the 2018 Communicator of the Year award. Along with the Minister of Science and Education of Croatia, Blaženka Divjak, HURA has now shortlisted Biljana Borzan, the representative of the European Parliament.

“Biljana Borzan is currently the best communicator among Croatian MPs in the European Parliament. Her messages and clear arguments are successfully coming to the most important public communication stakeholders she is involved with. Among them are representatives of the European Parliament, but also officials of other institutions of the European Union and of the Republic of Croatia, journalists and citizens,” said Maja Gradišar Perotić, vice president of the jury of the 11th Grand PRix.

ABC CROATIA ANNOUNCES NEW MEMBER: DM – DROGERIE MARKT

24 sata: Biljana Borzan u finalu za komunikatorku godine; DM  postao član ABC Hrvatska; Novi članovi TAM-TAM tima; Markus Sigurdson novi globalni director digitala U McCann Health 6

New member of ABC Croatia is dm-drogerie markt d.o.o. Dubravka Štefanac Vinovrški, marketing and public relations manager of the company, said on the occasion: “Key performance indicators are reflected in top-notch results that dm, as a leader in the drugstore market in Croatia, confirms for the 22nd consecutive year. Responsible attitude towards all stakeholders in our business is part of the key values that we continually advocate. By joining the organization ABC Croatia we gain access to management-relevant data that can help us more effectively evaluate our advertising activities, which is essential both for planning and for partnership collaborations, and reporting, and will help us maintain high ethical standards and transparency on which we insist in all aspects of business.”

NEW LEADER AT THE OOH COMPANY TAM-TAM

24 sata: Biljana Borzan u finalu za komunikatorku godine; DM  postao član ABC Hrvatska; Novi članovi TAM-TAM tima; Markus Sigurdson novi globalni director digitala U McCann Health 5

Beginning of 2018, brought some news and refreshments to Slovenian company TAM-TAM. The most important among the specialists for city posters is now Blaž Gregorin. The oldest and most experienced TAM-TAM employee, Tomas Drozg, a former director who spent 28 years in that position, will continue to be part of everyday life at the company as a consultant.

At the same time, the team got some new blood with the arrival of Tamara Smolej who, as head of public relations, rounded up the team at TAM-TAM, becoming its tenth member.

MARKUS SIGURDSON IS THE NEW GLOBAL HEAD OF DIGITAL AT MCCANN HEALTH

24 Hours: Biljana Borzan shortlisted for Communicator of the Year award; DM becomes ABC Croatia member; TAM-TAM has new members; Markus Sigurdson is the new global digital director at McCann Health… 4

McCann Health, part of McCann Worldgroup, and winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, announced the appointment of Marcus Sigurdsson to the new position of Global Chief Digital Officer. With this move, McCann Health signals a heightened focus on enhancing its digital innovation and data & analytic capabilities, following a year of significant growth through the addition of new assignments and expanded relationships with existing clients such as GlaxoSmithKline, Bayer, and Janssen among others.

As Regional Chief Digital Officer for McCann Health in Asia Pacific since 2016, Marcus worked closely with pharma, as well as telco and technology companies, to develop innovative new marketing models and platforms and successfully drove business growth, directly contributing to some of McCann Health’s largest digital wins across the region.

US SMART SPEAKER ADOPTION RATES SOAR, LEAPFROGGING BOTH PHONES AND TABLETS

24 sata: Biljana Borzan u finalu za komunikatorku godine; DM  postao član ABC Hrvatska; Novi članovi TAM-TAM tima; Markus Sigurdson novi globalni director digitala U McCann Health 4

Sales of voice-activated smart speakers have soared over the past three years with one in six American adults, the equivalent to 39 million people, now owning the tech, according to a fresh study.

NPR and Edison Research surveyed just under 2,000 individuals to compile the Smart Audio Report, discovering in the process that uptake is now ‘outpacing’ equivalent adoption rates in the more established smartphone and tablet markets.

Amazon and Google are leading the charge with their Echo-enabled device and Google Home as both companies benefit from a 128% increase in the install base since January 2017.

CANCER RESEARCH UK ARGUES LINK BETWEEN TV ADS AND CHILDHOOD OBESITY

24 sata: Biljana Borzan u finalu za komunikatorku godine; DM  postao član ABC Hrvatska; Novi članovi TAM-TAM tima; Markus Sigurdson novi globalni director digitala U McCann Health 1
Cancer Research UK has called for a ban on high-calorie food and drink TV ads during talent shows and live sports in the UK, after a report claims to have drawn a link between TV advertising and childhood obesity.
The charity argues that teenagers being “bombarded” by TV ads for high-calorie foods and drinks are liable to eat more than 500 extra snacks in a year, compared with those watching less TV.

In the survey, carried out by YouGov, Cancer Research UK asked 3,348 young people in the UK between the ages of 11-19 on their TV viewing habits and diet.

Researchers claim that teenagers streaming TV shows with ads were more than twice as likely (139%) to consume fizzy drinks than someone with a “low advert exposure”, and 65% more likely to eat ready meals.

BUZZFEED ATTEMPTS TO FUNNEL FACEBOOK FANS INTO ITS APP FOLLOWING NEWSFEED ALGORITHM TWEAK

24 sata: Biljana Borzan u finalu za komunikatorku godine; DM  postao član ABC Hrvatska; Novi članovi TAM-TAM tima; Markus Sigurdson novi globalni director digitala U McCann Health 3

BuzzFeed, one of the most viewed publishers on Facebook, has prepared for an eventuality where the social network ceases the flow of traffic to the site by instead directing its fans to download the Buzzfeed app.

Facebook last week announced that it was to deprioritise publisher content in favour of personal posts from users. Notably these personal posts are arguably more valuable to Facebook in targeting ads at users than, for example, a 17-second clip of a cat on a treadmill. As such, the situation has changed the ballgame for publishers dependent on the site for traffic.

A BuzzFeed Facebook post earlier this week from the brand confronted the changes: “Facebook is taking the news out of your News Feed, but we’ve got you covered.”

Tags: AmazonBuzzFeedDMFacebookGoogleGOOGLEHURAIAB Croatia
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