Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
ANĐELA BULJAN ŠIBER IS NO LONGER THE FRONT-WOMAN OF IZONE AGENCY
Some ten years ago Anđela Buljan Šiber launched iZone agency and soon became its front-woman. When people say iZone, the first thing that comes to mind is Anđela. But to make sure this is no longer the case, Anđela decided to take a step back and give the spotlight to her business colleagues from the agency.
“For quite some time now our agency doesn’t need an ambassador, nor do I want to be one. My colleagues gathered in the agency are top experts in their respective areas, and know many things much better than I do. When iZone is mentioned, everyone first think ‘Anđela… You know, that Anđela’s Company’ etc. and all the work, from concept to implementation, is actually done by a team. The agency isn’t its director or a front-woman, but the people behind the screen, the book, or the notebook, who are full of ideas for clients,” said Anđela, who will still attend the agency’s meetings but will take a long vacation, and will answer only calls for coffee or some snacks. (HURA)
DIGITAL TAKEOVER REVEALS HOW TO DEAL WITH THE WORLD OF INNOVATION
Digital transformation has affected almost all areas of business and life, and although it is talked about on a daily basis, it is still a challenge to successfully implement it into a business culture.
The 24sata in 2017 organized the First Digital Takeover Conference, which was dominated by topics of digital transformation, content marketing, native advertising, influencers, big data, video…
The new conference, to be held in March 2018, should confirm the status of Digital Takeover as a secure channel and source of information not just about the importance of digital but also bringing concrete solutions to the Croatian market that is in for a ‘digital explosion’. (24sata)
GOOGLE: £200 FOR A CLICK ON AN AD
The UK government has filed a complaint against Google over ads that offer treatment in private hospitals. Each time people clicked on such an ad, Google would earn 200 British pounds. This practice is already forbidden in the United States.
The Sunday Times has secretly conducted a survey that has determined that Google will charge intermediaries 200 pounds each time an Internet user clicks on an ad that appeared as a search result on Google.
Mediators are advertised as free help advisers and are actually intermediaries working with private hospitals such as the Priory Group, Gladstones, Charterhouse, Regain Recovery and Bayberry. They pay Google excessively high click prices from the monthly commission they receive from private rehabilitation centers. For a single lead they can get as much as 20,000 pounds commission. (IAB Slovenia)
PR SUMMIT ISTANBUL
PR pros need to assess what works best for their community and the audiences that they’re trying to reach. And, of course, they need to establish a presence where their audiences are congregating.
With this thought in mind, at the Global PR Summit Istanbul 5, taking place on February 23rd at the InterContinental Hotel in Istanbul, global PR and social media experts will gather to provide good overview of what you need to consider as you plan 2018 PR campaigns.
To see the entire agenda — including more informative sessions — be sure to download the brochure.
Want to save up to 15% off your registration? Sign up with your whole team to take advantage of group discounts. Register now.
US MARKETERS AND AGENCIES ARE ALSO STRUGGLING TO FIND TOP TALENT, EVEN AS SPENDING INCREASES
US advertising industry shares at least one problem with the rest of the world, and it is attracting young talent. While marketing budgets in US continue to grow, agencies and marketers both say finding top talent remains a problem.
A recent New Year Outlook survey by RSW/US found that 60 percent of marketers and 52 percent of agencies expect marketing budgets to increase either “somewhat” or “significantly” in 2018, marking the second straight year that 60 percent or more of marketers anticipated such an increase. Last year, 62 percent of marketers expected budgets to rise, while only 49 percent of agency respondents anticipated an increase.
Agencies and marketers both listed “finding good talent” as their top challenge for each other. Eighty-five percent of agencies claimed they found it either “very” or “somewhat difficult” to hire quality employees, with 83 percent of marketers feeling the same way.
Marketers felt accurately measuring ROI was the next biggest challenge for agencies, while agencies viewed increased competition as the second biggest hurdle for marketers.