Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
AGENCIJA INITIATIVE NAJUSPJEŠNIJA U DOBIJANJU NOVIH KLIJENATA
Agency Initiative is the most successful global agency in the first half of 2018, according to the report of the international consultancy firm R3. This report determines the success of an agency in relation to the increase in the number of clients.
In the past year, Initiative has started cooperating globally with companies such as Carlsberg, LEGO, Converse, Whirlpool, Revlon. Contributing to their global success were agencies gaining clients in local markets as well. Thus, the Initiative Belgrade agency, which operates under IPG Mediabrands SEE and is part of the I&F McCann Group, this year, on the Serbian market, has started cooperation with one of the biggest Turkish beauty companies, Kopas Kozmetik.
“We are proud that we’ve continued the growth trend in business and gaining new clients in the markets where we operate. Our focus is on brand building in a culturally relevant way. Great advertisers have recognized this, and the results came soon, not only in terms of collaboration with large global companies, but also by gaining clients in particular markets. We have strong support from the network of Initiative agencies and IPG Mediabrands SEE, as well as new energy fueled by these wins. We are also seeing a number of innovations in the form of new tools that help us to ensure that our clients’ brands become an important part of the culture. Our ambition is to continue the year as we started, gaining new clients from different industries,” commented Marko Bojić, Managing Director of Initiative Belgrade.
REGISTRATION FOR 7TH MSCOMMUNITY BH CONFERENCE OPEN
7th MS Community BiH conference (Friday, September 14, Hotel Hills, Ilidža) is organized by the MS Community BiH with the support of Microsoft BiH and partner companies. The aim of the conference is to exchange knowledge and experience among IT professionals, developers, as well as all enthusiasts and colleagues in the IT sector.
Donovan Brown, the Principal DevOps Manager at Microsoft, will give the lecture at this year’s conference, along with other with prominent IT experts from Bosnia and Herzegovina and the wider region. They will talk about Microsoft’s experience in upgrading the software development processes. In addition, the conference will focus on improving IT security, using Office 365 and Azure services, multi-platform development and software testing, or more simply put, topics related to blockchain, DevOps, Machine Learning, Internet of Things, etc.
DIMAQ DIGITAL MARKETING PROGRAM MARKS ONE YEAR OF EXISTENCE IN SLOVENIA
The International Education and Certification Program in Digital Marketing – DIMAQ, is marking its one year of existence in the Slovenian market. IAB Slovenia, in cooperation with IAB Poland, launched in June last year the DIMAQ program. Among the first to join the program were members of the IAB Slovenia.
By the spring of this year, five DIMAQ generations were educated, and certificates were handed to 63 individuals and 30 Slovenian companies.
FINAL TEXT OD THE CODE OF PRACTICE FOR SOLVING ONLINE FAKE NEWS TO BE PUBLISHED ON SEPTEMBER 20
The Forum for Fake News has been working since May on the Code of Practice for Solving Online Fake News, with the goal of more effectively addressing disinformation, such as improving ad placement, increasing transparency about sponsored content, and improving access to credible information. The forum is divided into two subgroups – the so-called sounding board and working group.
EACA is one of the 11 organizations that belong to the workgroup, which represents platforms and the advertising industry, including Google, Facebook, the European Advertising Standards Association (EASA), and the World Federation of Advertisers. The working group has drafted the first draft of the Code on June 17, and the draft is currently being revised on the basis of feedback received by the working group from the sounding board. According to the official announcement, the final version of the Code can be expected on September 20, 2018.
EPICA CREATES A NEW GRAND PRIX TO CELEBRATE PRINT
In 2018 Epica will launch its first Print Grand Prix, merging the press and poster categories. Digital outdoor and other out-of-home campaigns will be considered separately.
Epica’s editorial director Mark Tungate explained: “Given the evolution of the industry, we felt it unfair that traditional posters were forced to compete with digital and other innovations for the same Grand Prix. Print is a craft all of its own. At the same time, we wanted to celebrate Print in all its forms.”
The Epica Awards are open for entries until September 30.
LIDL TO REVIEW ITS ADVERTISING BUSINESS
Lidl is to review its multi-million pound advertising business, which has been with TBWA since 2013. The supermarket said it is the process of appointing an intermediary to manage the review before it will consider agencies.