Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
Photo: Ivana Maruševac
CARAT TEAM BRINGS IN REINFORCEMENTS
As of the beginning of May, Carat Zagreb is richer for another team member, as Ivana Maruševec joined them on the position of senior communication consultant.
Earlier, Ivana collected rich experience on Nova TV and with the Omnicom Media Group, where she worked with international clients such as Henkel, Wrigley, Visa Int., Dr. Oetker, PSA Group, Unilever; and also has ample experience in coordinating regional activities in Bosnia and Herzegovina, Macedonia, Serbia and Slovenia.
Sanja Buterin, Carat CEO, commented on the team expansion: “Carat is primarily dedicated to achieving business results for our clients through our knowledge of media and media convergence. We are uniquely designed to combine strategy with expert execution of our specialists and offer integrated solutions to our customers – from integrated media ecosystems to the creation and placement of relevant content through programmatic media buying, with continuous optimization. By employing experienced and professional consultants like Ivana, we ensure high quality services for our clients.”
JUTARNJI.HR IN NEW CLOTHES
Most popular web portal in Croatia, Jutarnji.hr, as of today will be available in the new design. Because of the desire to make the portal tailored to the needs and habits of the users, over the past month visitors were able to simultaneously keep track of the old and the new portal and provide comments that were included in the system of analysis and measurement conducted by digital experts of the Europapress Holding, and helped to understand how users use Jutarnji.hr and what features they are interested in.
This is the second change in the design of the popular website, and the first one was conducted in 2009. The redesign coincides with the 18th anniversary of Jutarnji list.
LUFTHANSA GROUP APPOINTS NEW REGIONAL DIRECTOR
Bernhard Vodl (39) is the newly appointed director of the Lufthansa Group for the markets of Serbia, Croatia, Bosnia and Herzegovina, Montenegro and Slovenia. Seated in Zagreb, Croatia, he will be responsible for all sales and marketing activities in the region.
Thanks to extensive experience with international markets in the areas of aviation and tourism, Vodl brings a high level of expertise. His previous position at the company SWISS, where he was director for Austria and Central and Eastern Europe, included the coordination of regional development activities of the Lufthansa Group.
Lufthansa Group and Brussels Airlines service ten airports in the region, and offer up to 249 flights a week.
BBDO NEW YORK NAMES KIRSTEN FLANIK AS PRESIDENT
BBDO New York has promoted Kirsten Flanik to president after 10 years with the agency.
Flanik, who was previously managing director, will report to John Osborn, who has held dual roles of president and chief executive for over a decade and follows other senior changes made last year, including Tina Allen joined as head of data and analytics, while Crystal Rix was named director of business development.
Flanik was named as a ‘Woman of Influence’ earlier this year by the New York Business Journal.
YAHOO IS STREAMLINING ITS CONTENT IN HOPES OF BOOSTING AILING AD BUSINESS
Yahoo said that its plan to streamline the company will allow it to “double down” on fewer content verticals, expand live video, and more aggressively tout its tech and data capabilities to advertisers.
At this year’s Digital Content NewFronts, the company is focusing on four core content verticals: news, lifestyle, sports and finance. CRO Lisa Utzschneider described Yahoo’s offerings as “more simplified,” but in a way that allows the company to keep “growing and innovating in these areas and not just narrowing.”
In 2016, Yahoo will broadcast 400 live sports events that it hopes will drive viewership and engagement. And the company plans to expand live coverage in all four core areas, Utzschneider said.
Utzschneider said Yahoo is also “doubled down” on adtech, having already acquired adtech platforms such as BrightRoll, Gemini and Flurry. Programmatic advertising now accounts for more than 50 percent of the company’s overall revenue, which she said will continue to grow.
Asked how a potential sale factors into its pitch to advertisers, Utzschneider said the company is “heads-down focused on just keeping the trains moving on the business.”
INSTAGRAM PILOTS DEDICATED BRAND PAGES WITH DIRECT CONTACT BUTTON
Instagram is piloting a number of updates to its photo sharing network that will let companies build dedicated brand pages complete with a contact button for users to get in touch by email or obtain directions.
Built along similar lines to Facebook pages, these corporate profiles will be categorised by type and utilise the familiar blue tick verification system pilfered by Facebook from Twitter several years ago to add a degree of trust.
However, the system is only being trialed amongst a limited subset of users for now and companies are limited to engaging directly with the public via likes, comments and links.
At present Instagram boasts in excess of 200,000 advertisers drawn to an active user base of some 400m with brands, celebrities and small businesses able to create regular accounts on the site.
TINDER PASSES 1 MILLION PREMIUM PLUS SUBSCRIPTIONS MILESTONE
The number of paying customers taking advantage of Tinder Plus subscriptions has passed the 1m mark for the first time as singletons stump up less than $5 a month to unlock an unlimited number of swipes to find their dream partner.
This growth has seen Tinder become one of Match’s most lucrative domains as members seek to take advantage of premium features such as removing ads, reversing an inadvertent swipe and update location.
Tinder is seeking to move away from its widely perceived status as a simple hook-up app by offering members a more detailed tools to find connections but Match rejects the notion that such moves will undermine its more traditional platforms including Match.com and OkCupid.