Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
26th SOF: 396 WORKS IN COMPETITION FOR THE MOST PRESTIGIOUS AWARDS
26th Slovenian Advertising Festival (SOF) has recorded a high increase in number of entries. The competition program of SOF this year will include 396 works, which is 31 percent more than last year, or 94 more entries.
Exceptionally satisfied with the number of entries is the president of this year’s SOF and director of business development at the agency Futura DDB, Mojca Gačnik Krpič: “The increase in the number of entries in the Slovenian Advertising Festival is not only proof that more work is being made, but also that there are more good things being done. Therefore I am really looking forward to this year’s festival, because the competition will be more interesting!”
Gal Erbežnik, president of the jury of the 26th SOF and consultant for creative excellence in the Institute of Words and Thoughts, added: “The crisis is over! Strong growth in the number of entries is proof that the Slovenian advertising is working more and that in the minds of advertisers is no longer just survival. Obviously the time has come again when agencies and advertisers want to present their quality at the most important national event, which Slovenian Advertising Festival certainly is. I wish that all this will be followed by quality works, among which we will choose the winners.”
26TH SOF: PERSONALITY OF THE YEAR IN ADVERTISING GOES TO PAVEL VRABEC
Personality of the Year in Advertising is a class prize awarded by the Board of Directors of the Slovenian Advertising Chamber either for a significant achievement in the last calendar year in the area of advertising, or for ongoing contribution to the development of Slovenian advertising profession over a long period of time. At this year’s Slovenian Advertising Festival, which takes place on 6 and 7 April in Portorož, Personality of the Year in Advertising will be presented to Pavel Vrabec, Managing Director of Pro Plus media agency.
Pavel Vrabec joined Pro Plus in 1996 as Director of Marketing and was responsible for the introduction of a new successful marketing model which, later, became the standard for the entire Slovenian media market. In April 2005 he was appointed deputy general manager of Pro Plus, and four years later became managing director. Last four years he has spent as President of the Council for the news program for the six countries of the CME region, which includes 60 million TV viewers, and is taking care of the efficient exchange of international knowledge and best practices.
VLATKA LESKOVAR APPOINTED CREATIVE DIRECTOR AT BRIGADA
After two years of work at the agency Brigada in position of product designer, Vlatka Leskovar has been appointed Creative Director. Offices of Croatia Osiguranje and Addiko Bank express, AlpStories shop, offices of Infinum and Booking.com, are just some of the projects of this agency on which Leskovar worked. She also designed the Umamice chairs, which are today an independent product of Brigada, and were created during the design of Umami restaurant whose entire unique accessories were created by Leskovar and her team.
“Although my specialty is product design, what inspires me in Brigada is its integrated approach to space, where I was part of a larger team of professionals of different expertise, from sales and marketing to architecture, working to resolve some of the client’s problems, and where we know exactly why we set a strategy underpinning the design, and the objectives we want to achieve,” said Leskovar.
She has a master’s degree in industrial design at the School of Design at the Faculty of Architecture in Zagreb, where she was awarded the annual prize for her graduate thesis.
ENTRIES CLOSED FOR EFFIE AWARDS SERBIA
Entries for the first Effie Festival in Serbia are closed. All who were interested were able to enter the contest in 21 categories. According to Jelena Ivanović, Executive Director of IAA Serbia, the number of entries has several times exceeded the expectations of organizers: “According to the rules of Effie Worldwide, at this stage we are not allowed to publish the number of entries, but what we can say is that we are more than satisfied with the interest of the market for Effie. Our assessment that Serbia needs this festival proved to be correct,” said Ivanović.
The next stage is the so-called pre-screening of works that involves determining the technical eligibility of entries, that is, whether the applications were made in accordance with rules prescribed by Effie. Then, in the last week of April, the first round of judging will be held.
Works will be reviewed and evaluated by jury composed of 27 professionals. In order for the Serbian Effie jury to judge the entries according to standards of Effie Worldwide, today, 29 March, they will organize a training that will be led by one of the most experienced members of the Effie Jury at the global level – Dino Myers Lamptey, Head of Strategy at the British agency the7Stars.
More information about Effie Awards Serbia is available at www.effie.rs
CALL FOR PROPOSALS OF DESIGN BEGINNERS IN SEASON 2017/2018
Croatian Designers Society invites members and all other interested artists and teams to participate in the project Design Beginner. Proposals which will be realized in 2017 can be submitted by Monday, 10 April 2017, until midnight!
The Design Beginner is a program of creative workshops for children and young people (primary and secondary age), which is organized by the Croatian Designers Society (HDD) since 2009. Workshops are led by selected professional designers from all areas of the HDD (graphic, product, fashion, urban, and new media design), which is intended to partially compensate for the inadequacy of the Croatian system of regular classes in the field of art education and visual literacy. Organizers wish that this year, in addition to designers, the competition will attract authors and teams of similar / close professions, whose proposals will be thematically related to design.
The aim of the workshop is to introduce children to the basics of design and its impact and relevance to everyday life through the actual realization of a design project, and the creative process. Workshops will be held in the HDD gallery on Saturdays morning, for up to 3 hours. The number of participants in each workshop is limited to 15 participants. All interested can sign up workshops for younger and older age groups of primary school and high school students.
WHITE SQUARE: 10 DAYS TILL THE DEADLINE!
There are just 10 days left to enter the creative ring and submit the entries to one of the leading festivals of creativity in Eastern Europe – IX White Square International Advertising Festival.
Call for entries runs out on April 7!
Obviously, it’s high time to hurry up! But if you consider yourself worthy of awards and are ready to fight for victory, you still have some time to prepare your best cases, video and radio clips, logos, packages and all the rest advertising and marketing projects.
The process of entry submission is simple. You should just sign up on official website adfest.by and upload your entry into an appropriate contest in your personal account. White Square includes five contests: creativity, branding, marketing, digital, social advertising.
GREY LONDON RENAMES ITSELF VALENSTINE & FATT
Grey London is using the agency’s own 100-year-old origin story as a springboard for an industry-wide call to embrace diversity and acceptance via a self-branding campaign, launching this week, in which it will rename itself, for more than three months, as Valenstein & Fatt, after its Jewish founders.
The London office will fully operate as Valenstein & Fatt—changing its office signage, stationary and business cards, answering its phones that way, even operating under that name in pitches—for the next 100 days.
This video explains more about the project: