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KREATIVNI PORTFOLIO 03
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HOTEL JUGOSLAVIJA (PDF)
News
Instituto Terra inspires new work by Gilberto Gil
Knowledge and inspiration on the 1st Effie Day
Curtain up for the Cannes Corporate Media & TV Awards 2021
Golden Drum represents Craft Jury, which will be chaired by Damisa Ongsiriwattana from Bangkok
DROM agency for COCKTA
WARC Awards for Effectiveness 2021: Call for entries and juries named
Weekly topic
Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring
This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?
Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.
Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.
Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads
Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?
Interview
Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!
Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space
Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business
Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!
Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future
Stephen Farrell: The influencer industry is over saturated and lacks diversity
Opinion
Miša Lukić: What can start-ups learn from sperm?
Do Brands Always Need to Sell Aggressively to Grow?
Price of Hate
The Advertising Industry: From Alchemists to Distributors and Back Again
Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead
Pripravljeni na vse, kar sledi
Diary
Diary of a Methuselah #176 Will our industry come out of this better and smarter?
Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo
Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry
Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart
Diary of a Methuselah #154: Three days at the PRO.PR Conference
Diary of a Methuselah #153: Portal Media Marketing starts a new life today
Young Leaders
Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij
Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev
Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe
Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela
Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill
Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje
3 questions
Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies
Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)
3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised
Three questions for Petra Krulc, Senior Vice President of Celtra
Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”
Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand
WOMAN
COMM
Nastja Mulej: The time has come for women to show what they’ve got!
Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit
7 Notable Women in Advertising
B/H/S
No Result
View All Result
News
Instituto Terra inspires new work by Gilberto Gil
Knowledge and inspiration on the 1st Effie Day
Curtain up for the Cannes Corporate Media & TV Awards 2021
Golden Drum represents Craft Jury, which will be chaired by Damisa Ongsiriwattana from Bangkok
DROM agency for COCKTA
WARC Awards for Effectiveness 2021: Call for entries and juries named
Weekly topic
Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring
This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?
Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.
Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.
Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads
Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?
Interview
Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!
Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space
Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business
Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!
Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future
Stephen Farrell: The influencer industry is over saturated and lacks diversity
Opinion
Miša Lukić: What can start-ups learn from sperm?
Do Brands Always Need to Sell Aggressively to Grow?
Price of Hate
The Advertising Industry: From Alchemists to Distributors and Back Again
Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead
Pripravljeni na vse, kar sledi
Diary
Diary of a Methuselah #176 Will our industry come out of this better and smarter?
Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo
Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry
Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart
Diary of a Methuselah #154: Three days at the PRO.PR Conference
Diary of a Methuselah #153: Portal Media Marketing starts a new life today
Young Leaders
Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij
Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev
Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe
Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela
Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill
Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje
3 questions
Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies
Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)
3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised
Three questions for Petra Krulc, Senior Vice President of Celtra
Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”
Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand
WOMAN
COMM
Nastja Mulej: The time has come for women to show what they’ve got!
Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit
7 Notable Women in Advertising
B/H/S
No Result
View All Result
No Result
View All Result
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