PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Diary of a Methuselah #87: First person I informed that I finished writing “Hotel Yugoslavia” was Zvezdana Žujo

Hotel Yugoslavia will come out of the press in the first week of December, and not more than ten days later, the Creative Portfolio will follow

13/11/2017
in Diary
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

On Sunday morning, at five o’clock, I finished writing the book Hotel Yugoslavia – after four full years, of which I spent writing maybe twenty days. All the rest of the time the book was waiting for me to finish it. Last year, I helped Mitja Tuškej prepare a regional edition of his book No Friends, No Brands, by doing a complete translation from the Slovenian language. Mitja went to Novigrad a few days ago to write a new book. Well, I can’t let him write two books while I can’t finish a single one through all these years. True, last year I wrote a book about 26 creative directors, and over the last few months I’ve been very committed to the Creative Portfolio 01, which will feature all the awarded works from national and regional festivals held in the last year. With such books, you depend on materials sent to you by others, and you always have unexpected problems. The Creative Portfolio was supposed to be published in mid-October and be promoted at the Golden Drum. Since the agencies were late with sending materials, the book couldn’t be finished on time. When the Golden Drum 2017 came to pass, I realized that it was not a good idea to publish the works from Golden Drum 2016 so I had to throw them out of the book, although the texts were written, translated into English, and the visuals are neatly arranged. Then I went to ask for works awarded at the Golden Drum this year. Then the works that will be awarded at upcoming Sempler awards were in line for flushing, because the book will not be ready by SEMPL. I am the least to blame for the Creative Portfolio lagging behind, but Hotel Yugoslavia has been waiting for four years exclusively for me. I am my own worst enemy.

Anyway, Hotel Yugoslavia will come out of the press in the first week of December, and not more than ten days later, the Creative Portfolio will follow. It will be out just in time for the award-winning agencies to give it as Christmas and New Year presents to the clients who helped them win.

First I woke Vedrana up at 05:00am to tell her I had finished the book. After I had about three hours of sleep, I sent a message to Zvezdana Žujo and informed her of the book. She had been trying hard to make me finish writing over the last year, constantly checking if I was writing. It was her birthday on Saturday. And while she was partying with her friends, I was writing. Somehow it turned out it would be her birthday present. If it is so, let it be. Zveki is one in a million.

Hotel Yugoslavia is not my farewell letter. Regardless of the fact that I am deep into my seventh  decade (67), I think ten of the most creative years are still ahead of me.

People in my age live either in their past, or in their future. It is difficult to predict the future in times fast as this, but I know it will be exciting and dynamic. For what I still want to do, I need ten more years. Technology will certainly change, but the ideas I now have in my head will remain the same and I will not need any artificial intelligence. God grant me health, everything else I have.

As for the past, I prefer to live in it. They say that the more the years pass, the more people return to their youth. It’s the same with me. All that I wrote about in Hotel Yugoslavia is the foundation for my next ten years. A good foundation.

I have to say a load has been lifter from my shoulders. And when the Creative Portfolio comes out, what a relief that will be. This first part warrants a celebration. This weekend I’ll go to Kavadarci (Macedonia), at Tikveš’s winery, for a celebration of young wine. For the third year in a row they send invitations – it’s simply good manners (and I have an itch for it) to go.

November is the most dynamic month for me this year. I’m finishing two books, I’m going to Kavadarci, at the end of the next week I will attend the PR Days Mostareinsis conference in Mostar, and on the last day of the month I travel to Spa in Tuhelj where I will speak at the Focus Conference. And don’t get me going about December. What a “full” month that will be!

Tags: Creative PortfolioDiaryGolden DrumGolden DrumHotel JugoslavijaHotel Yugoslavia
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