Opinion

By: Ivanka Mabić Gagić, Head of International Business, Bruketa&Žinić&Grey Source: womaninadria.com Everyone’s an artist? We usually look for creativity from without, but it is only...

By: Milena Garfield Trobozić Since there is widespread confusion and misunderstanding about the concepts of creative industries and culture and art, caused even by those...

By: Jelena Uzelac Vasić, Chief Brand Designer, New Startegy Monday is an ideal time for evaluating thoughts, highlights and impressions that marked the previous week....

By: Milena Garfield Trobozić “This thing destroys memory and weakens the mind, releasing it from the effort that makes it strong. It is inhumane.” This...

By: Fal Patel, Head of Agencies, Nielsen; Source: Nielsen A lot has changed in the last 20 years. In the year that Shakespeare in Love...

By: Nastja Mulej, Master of communicology, graduated economist and a graduated sociologist Every morning you have to get dressed. You check your closet. You have...

By: Tino Vrbanović, CEO, Brandiac Agency When you ask yourself, still as a young person “What do I want to do with my life? Build...

In business practice, it is not a rare occurrence that business owners have one perception of their brand or product, while their users have a...

By: Kristina McCoobery, co-founder and chief operating officer at Invnt Talent is critical to the success of any agency – without their passion, commitment, creativity and...

By: Nenad Senič Latest research in Europe found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it...

By: Igor Černiševski, Digital Group Account Manager, DIRECT MEDIA United Solutions According to Google, in 2019, at least 5% of employees in all organizations should...

Source: BIZLife By: Milica Trnavac, director, creative director and lecturer at Web Content Creator course Instagram is a platform that changes from month to month and...

Source: Blink magazine By: Matt Mee, Global Strategy Officer, MediaCom After all, people who live next door to each other don’t always have things in...

By: Ljubica Vukčević, Insight Manager, Direct Media United Solutions People with good reputation in very important markets and market niches are called micro-influencers. They usually have...

By: Ljubica Vukčević, Insight Manager, Direct Media United Solutions With consumers being exposed to such diverse and extensive content these days, it is difficult to maintain...

By: Ljubica Vučković, Insight Manager Direct Media United Solutions Chatbots are on the rise and are taking over customer services for many brands. It is...

By: Ljubica Vučković, Insight Manager Direct Media United Solutions Visual search allows users to upload an image to perform a search and get specific results,...

By: Ljubica Vukčević More than 1.2 billion people worldwide use a mobile device. On average, users spend 2.8 hours on their smartphones every day, compared...

Piše: Ljubica Vukčević, Insight Manager Direct Media United Solutions U mobile first svetu, vertikalni video uspostavlja standarde i jedino što se može očekivati jeste njegov...

By: Primož Inkret Content marketing is appropriate for everyone. All companies and agencies already have portions of different content activities, tools, or media. But content...