Content marketing and how to create customer loyalty
Source: Poslovni.hr In today’s world content marketing means marketing content that the target audience wants to see, looks for and shares with others. In content...
Read moreSource: Poslovni.hr In today’s world content marketing means marketing content that the target audience wants to see, looks for and shares with others. In content...
Read moreWhat is the exact worth of your brand? If someone was to approach you on the street and ask you to name one of the...
Read moreBy: Prof. Borislav Miljanović, director of Represent Communication I believe that at least some of my colleagues will agree with this, and know what the...
Read moreAuthors: Prof. Ana Tkalac Verčič, Dr.Sc. and Violeta Colić Croatian journalists and PR experts are satisfied with their jobs, but not with the state of...
Read moreBy: Boštjan Prijanovič, director of New Moment Y&R Ljubljana, founder of marketing school BP Communications, board member of the Association of Slovenian Advertising Agencies In...
Read moreBy: Manuela Šola, owner and director of Abrakadabra Integrirane Komunikacije Today, as never before, it is vital that every CEO has a firm grasp on...
Read moreBy: Ladeja Godina Košir, connector & managing director, Giacomelli media "You can be an ex-CEO, ex-manager, ex-husband, perhaps even an ex-President, but you can never...
Read moreBy: Manuela Šola, Abrakadabra, director When talking about the subject of branding, most people tend to instinctively think of a brand’s visual identity (colors, logotype…)....
Read moreBy: Maher Al Osta This global trend will require rapid changes, which will primarily affect publishers and advertisers, and their indispensable intermediaries, marketing agencies with...
Read moreBy: Stana Šehalić In the 55 years of its existence, UEPS has become a powerful brand with a distinctive logo that leaves a lasting mark...
Read moreSloganini collects together Croatian slogans, with the goal of offering a review of local advertising production, protection of authorship ('moral copyright') and the desire to...
Read moreBy: Jana Savić Rastovac, creative director, McCann Belgrade The story of eurobest begins in June with an email: “Dear Jana, I would love to see...
Read moreWhen we say internet advertising, most of you think of Facebook or Google ads first. We agree, in the field of digital marketing they stand...
Read moreDear Ekrem, I have to be honest with you, it’s gotten increasingly difficult for me to write columns. Not because I don’t want to or...
Read moreBy: Maher Al Osta Following the trends of digital marketing is quite a complex and demanding job, but also very exciting and dynamic. Each year...
Read moreBy: Marina Čulić Fischer, DIALOG Communications and PROXIMITY Zagreb, BBDO Group Croatia I am writing this letter just after the big 25th anniversary celebration of...
Read moreBy: Janez Rakušček, Executive Creative Director, Luna\TBWA We, who work in communications and advertising are - each in our own way - obsessed with it....
Read moreBy: Boštjan Prijanovič, director of New Moment Y&R Ljubljana, founder of marketing school BP Komunikacije and member of the board of the Slovenian Advertising Agencies’...
Read moreThis job provided me with many things, satisfying all my needs - if I were sticking Maslow’s famous hierarchy of needs - from fundamental to...
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