Opinion

Author: Miša Lukić Our world has failed its most important test, the test of its humanity. Had the members of the EU come together and...

Author: Mehmed Mahmutović It is well over a year since I published the first part of this column, with no idea of when I’d get...

By Mark Ritson Marketing Week I’m a big fan of McDonald’s but I’m in a real quandary about what their Brazilian team did last week. In...

Author: Jovan Stojanović, CEO DIRECT MEDIA United Solutions The whole world is facing something that clearly none of us was ready for. No one can,...

Humankind is now facing a global crisis. Perhaps the biggest crisis of our generation. The decisions people and governments take in the next few weeks...

Author: Janez Rakušček, Executive Creative Director Luna\TBWA Ljubljana Translated into English by: Hannah Maurer You probably all know the famous anecdote about Orson Welles’ radio drama The War...

By Sandra Stojanovic, Marketing Director, EyeSee We face more and more governments declaring state of emergency due to COVID-19 pandemic and making remote work not optional,...

By Paul Suggett Since the introduction of advertising many centuries ago, women have been objectified, and in some instances, insulted or degraded. Despite the efforts...

By Anita Kovačič Čelofiga, President of the Public Relations Society of Slovenia What began as a localized situation with just a handful of infections in...

By Andrew Geoghegan As I reflect on the big themes in marketing in the past year, I am struck by the relative absence of one that...

Report by Nicole Perrin Executive Summary Digital ad fraud is still a major problem for programmatic advertisers and their partners throughout the supply chain. Education and awareness...

By Katarina Kostić, Polaris, I&F Grupa The first econometric models for measuring the total marketing effectiveness marked our first year of operation… The digital and...

By Branimir Brkljač, Blog Experienced Beginer Whenever I hear of a new term used by the young crowd that is totally unbeknown to me, a thought...

Author: Maria Šimurina, Account Executive at Imago Ogilvy After three intense months spent in Miami Ad School, New York, to attend the Account Planning Boot...

By: Branimir Brkljač; Taken without interventions from the blog Iskusni Početnik Since the beginning of this year I have socialized with a number of very...

By: Adnan Arnautlija Title picture: Proud friend of The Goodness Gang, Lejna (Carrot Maki got lost somewhere) The weather in Sarajevo has been quite… indecisive...

By: Nermina Kelic, UM Sarajevo The UM Sarajevo agency, through its twenty-year activity on the BiH market, first as a media department, and then as...

By: Borislav Miljanović, CEO, Represent System In the second week of May, I’ve spent two days participating in the European meeting of CEO’s of agencies...

By: Jelena Mikić, Represent Communications Brand Minds is one of the largest, if not the largest business and leadership gathering in Southeast Europe (without politicians,...

By: Lazar Bošković, creative director, AgitPROP But for a serious, modern company, all three answers are wrong and insufficient. A company website today is a...