News

Source: Adweek In 2012, VisitSweden launched a unique tourism campaign online. It handed off the country's official Twitter handle, @Sweden, to ordinary Swedes—and let them post more or less...

Source: TheDrum Publicis Groupe is to unite the leadership of both its Razorfish and Sapient brands with Nigel Vaz (pictured). He will head up the...

By: Adnan Arnautlija MARKETING SUMMIT BELGRADE 2016: DON'T TALK, JUST DO IT A group of selected marketing experts and successful business people will gather in...

A leading company from the United Arab Emirates, IFFCO Group, hired Croatian creatives to make communications platforms and produce attractive TV spots for its leading...

Portalak is a laxative that stimulates the intestine and leads to an increase in the volume of stool. In order to raise awareness of the...

In its first season, the show The Voice Croatia has managed to impose standards when it comes to the second screen. The audience was equally...

Source: AdAge Ad Age's Women to Watch has come to Europe to honor outstanding women in marketing, advertising and media from the U.K. and other...

Sustained growth in global advertising spend predicated in 2017 of +4.5%, in line with continuing global economic growth expectations for next year. Overall, global advertising spend in...

Source: DigiDay The marketing industry is essentially obsessed with one word: millennials. Brands, and many publishers, can’t stop talking about them. The problem, of course, is that it...

By: Adnan Arnautlija 302 WORKS IN COMPETITION FOR AWARDS AT 25TH SLOVENIAN ADVERTISING FESTIVAL Agencies, production companies and advertisers have applied a total of 302...

Marketing agency Communis has a new CEO. The position has been entrusted to Bojan Stankov, who is part of the agency for more than eleven...

For Jana's new edition called Ljubav (Love) agency Imago designed a campaign in which love is not talked about, love is lived, felt and shared....

Source: Business Insider Some brands proudly display their backgrounds in their logos, websites and marketing, while others would rather consign their early beginnings to the...

By: Adnan Arnautlija Photo: Dubravko Folnović DUBRAVKO FOLNOVIĆ APPOINTED CEO OF ADRIA SNACK COMPANY Franck Group has a new member of the management structure in...

The task was to create a campaign that will succeed the legendary Ledonardo, and that will bring Ledo closer to the younger generation whose life...

For the first time in its history Pan is sponsoring UEFA EURO. To be more precise, Pan is the first Croatian brand that has ever...

Photo: Ida Prester Participants at Days of Communication, Croatia’s central advertising festival which takes place 14 to 17 April 2016 in Hotel Lone Rovinj, will...

After several successful and major conferences, from Tweetomania through Blogomania and New Energy, the same crew has started a completely new, yet familiar story. Blogomania...

Although it can’t be disputed that the carbonated Pepsi Light has fewer calories than the original Pepsi, the company decided to make a much bigger...

Source: BBC Hello! Magazine has apologised for publishing an interview with actor George Clooney that he has since claimed never happened. The magazine said it acquired...