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The best campaigns are created when a good idea is coupled with the client's willingness to step 'outside the box'. And in this case, to...

In March, company Infinum booked a billboard in front of Faculty of Electrical Engineering and Computing (FER). With a clear target in mind, they created...

Lions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world’s largest...

Source: Creativepool Blippar; the “Visual discovery app,” which relies heavily on augmented reality, and Max Factor have revolutionised the world of cosmetics and the retail...

By: Adnan Arnautlija EXCLUSIVE: ABC CROATIA NOW OFFERS CERTIFICATION OF CIRCULATION TO PUBLISHERS THROUGHOUT THE REGION ABC Croatia has decided to offer certification of circulation...

By: Ana Isabel Munguia, Media Change Dr. Susan R. Madsen, Professor of Leadership and Ethics in the Woodbury School of Business at Utah Valley University,...

Davor Igrić comes from the 24sata news platform, where in the past three years he led the official profiles 24sata, Budi.IN, Klokanica, Zdrava krava, Gastro.hr,...

With campaigns which correspond to the specific challenges of large customers in an unusual way, McCann Zagreb and Fahrenheit won prestigious awards at the competition...

Source: Adweek McDonald's is reviewing its creative advertising business in the U.S. A spokesperson for the restaurant chain told Adweek on Monday: "We are committed...

By: Adnan Arnautlija Photo: Darko Lukić I&F MCCANN CORNER: BRAND AND CONSUMER IN MEDIA ENVIRONMENT Last Wednesday of the month is reserved for interesting lectures,...

Photo: Viktor Nikolić, UO UEPS Work plan for the next four years of the Serbian Association for Marketing Communications (UEPS) was unanimously adopted at0 the...

Erste Group Bank AG has put its yearly estimated EUR 40 million media account for the CEE region (Czech Republic, Slovakia, Hungary, Romania, Croatia, and...

The statistics are terrifying: one in eight women in the EU is diagnosed with breast cancer, while every fifth loses the battle with this malignant...

Photo: Boris Beker Like other professional services, public relations are faced with rapid changes in the environment, from raising standards within the profession and the...

The trade platform is omnichannel, meaning that it integrates all digital and physical points of contact with the client within one platform. Communication of consumers...

After three days on intense deliberation, the 54th D&AD Judging Week came to a close last Thursday. 749 Pencils have been in awarded in total,...

Source: Adweek Samsung has won the Tribeca Film Festival's first branded content award. With the five-minute short, Hearing Colors, it beat out seven other brands vying for...

Ikea's latest U.K. commercial chronicles the life of a couple growing older together, through seemingly amazing moments in their marriage. The spot, directed by Glue...

When you are faced with a product of superior quality, which proudly uses the best varieties of fruit, doesn’t allow any added sugars and additives,...

You’ve all probably imagined how it would be if you were doing your job in another country. If there is no language barrier, and you...