Source: TheDrum
Ever tried making a selfie with your pet and they just refused to cooperate? Pedigree knows the struggle, so the brand decided to create the SelfieSTIX, a small attachment for any mobile phone, which will keep the attention of your dog focused where it should be, at the lens.
To promote the SelfieSTIX, Pedigree launched an integrated campaign featuring photogenic dogs, showcasing their best duckface, smize and blue steel looks.
The campaign, which was created by Colenso BBDO, will run across digital, social, print and in-store media across Australia and New Zealand, ahead of a global rollout.
