PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home Archive

Štednja je mudrost trošenja

21/09/2021
in Archive
2 min read

Svakodnevno se susrećemo sa sve bogatijom ponudom najrazličitijih proizvoda široke potrošnje. Tehnologija napreduje iz dana u dan, proizvođači imaju sve više ideja kako da zadovolje potrebe sve zahtjevnijih kupaca, trgovci nastoje što bolje popuniti svoje maloprodajne objekte i uslugom stvoriti dodanu vrijednost koja će privući veći broj ljudi.

S jedne strane sve se to doima kao žestoka borba na tržištu za svaki prodati proizvod, što u suštini i jeste jer je ponuda prilično bogata i svaki je kupac dobrodošao, a s druge strane ima puno elemenata zabave jer je zabava nešto što u određenom trenutku može prevagnuti na jednu ili drugu stranu. Pod zabavom podrazumijevamo razne promocije na prodajnim mjestima, akcijske prodaje, posjete poznatih ličnosti supermarketima i nagradne igre koje su već dugo vremena među najpopularnijim alatima za privlačenje kupaca i njegovanje njihove lojalnosti. Promocije na mjestu prodaje, akcije i nagradne igre pružaju kupcima mogućnost da racionaliziraju trošenje svog novca, da naprave uštedu na kupovinama, što je danas privlačno za većinu građana.

Jedan od dobrih primjera organizacije nagradnih igara je i nagradna igra„U Konzum svrati i sa novim Seatom kući se vrati“ koja je počela 2. marta u svim prodajnim objektima Konzuma u Bosni i Hercegovini. Vrijednim fondom nagrada Konzum će po završetku nagradne igre 12.04. nagraditi 96 svojih najsretnijih kupaca, učesnika nagradne igre, a najsretniji među njima će osvojiti automobil Seat Arona. Ovdje je marketing tim Konzuma napravio idealan izbor automobila za glavnu nagradu. Seat Arona sliči foto robotu Konzumovog kupca po svim svojim karakteristikama, a najviše po tome što je to automobil srednje i više srednje klase kakva je i većina Konzumovih kupaca.

Haris Arnautović, rukovoditelj Službe marketinga Konzuma ističe kako je Konzum ovom nagradnom igrom želio svojim kupcima još jednom pokazati kako se kupovina u Konzumu višestruko isplati.

„Nakon veoma uspješne nagradne igre koju smo realizovali u novembru prošle godine i 10 najsretnijih kupaca nagradili vrijednim putovanjem na Europsko rukometno prvenstvo u Norveškoj, za koju smo dobili odlične reakcije kupaca, odlučili smo podići ljestvicu i u nagradni fond ovaj put uvrstiti veoma atraktivan automobil Seat Arona, kao i druge vrijedne nagrade.“ – izjavio je Haris Arnautović.

Osim glavne nagrade automobila Seat Arona, Konzumovi kupci imaju mogućnost osvojiti 5 petodnevnih putovanja za dvoje u Istanbul avionom za prvomajske praznike, 10 Elit LED 55“ televizora, 10 mobitela Samsung A40 te vrijedne vaučere za kupovinu u Konzumu.

Konzum će sve svoje snage ove godine usmjeriti u ostvarivanje još boljih rezultata u ovoj i narednim godinama. I u tim nastojanjima neće biti sam. Priključit će mu se njegovi ključni dobavljači jer je bolja prodaja i njihov primarni interes.

„Zahvaljujem se svim partnerima projekta, a prije svega našim dobavljačima čije brendove Milka, Sara, Bambi, Jaffa, Banini, Sarajevsko, Simex i Ždrepčeva krv naši kupci veoma rado kupuju, te smo im stoga ovaj put omogućili da uz njih na vrlo jednostavan način ostvare pravo učešća u nagradnoj igri i osvoje zaista vrijedne nagrade.“ – dodao je Arnautović.

Sve ovo pokazuje da ko u Konzumu kupuje, mudro troši svoj novac!

Detaljne upute za učestvovanje u nagradnoj igri kao i sve ostale informacije dostupne su na www.konzum.co.ba.

ShareTweetShare

Related Posts

Interview

Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

11/10/2021
Archive

Budi prvi HR-ovac/HR-ovka agencije Bruketa&Žinić&Grey

21/09/2021
Archive

Najbolje od latvijskog i estonskog oglašavanja

21/09/2021
Archive

Virtualno bubnjanje sa Fernandom Machaom, Karolinom Galácz i Thomasom Kolsterom

21/09/2021
Archive

Upoznajte Schweppes Pink Grapefruit: osvježenje se sa stilom!

21/09/2021
Archive

Sve je spremno za Play Media Day 06!

21/09/2021
Next Post

SOF: 10. septembra Ljubljana će ugostiti Sandru Bold










Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.