Image

Trends

WARC Media Strategy Report 2019 reveals trends and themes for effective media strategies
1 week ago

WARC Media Strategy Report 2019 reveals trends and themes for effective media strategies

By  •  News

WARC has released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy based on insights drawn from the winners of the global WARC Media …
Continue Reading

Media Trends 2019: Influencers, micro-influencers and campaign success measurement
1 month ago

Media Trends 2019: Influencers, micro-influencers and campaign success measurement

By: Ljubica Vukčević, Insight Manager, Direct Media United Solutions

People with good reputation in very important markets and market niches are called micro-influencers. They usually have less than 10,000 followers. However, …
Continue Reading

Media trends 2019: Blockchain as a media trend
1 month ago

Media trends 2019: Blockchain as a media trend

By: Ljubica Vukčević, Insight Manager, Direct Media United Solutions

With consumers being exposed to such diverse and extensive content these days, it is difficult to maintain consumer engagement for ads and …
Continue Reading

Five trends that will be key to brand success in 2019
1 month ago

Five trends that will be key to brand success in 2019

By  •  News

Source: www.hura.hr

If we were to compare human lives today with those just a couple of months ago, we would already see visible discrepancies and differences. The fact that changes …
Continue Reading

Media trends 2019: A bright future for chatbots
1 month ago

Media trends 2019: A bright future for chatbots

By: Ljubica Vučković, Insight Manager Direct Media United Solutions

Chatbots are on the rise and are taking over customer services for many brands. It is anticipated that by 2020, 85% …
Continue Reading

Direct Media United Solutions – Report on Media Trends in 2019: Marketing over Mobile Devices
1 month ago

Direct Media United Solutions – Report on Media Trends in 2019: Marketing over Mobile Devices

By: Ljubica Vukčević

More than 1.2 billion people worldwide use a mobile device. On average, users spend 2.8 hours on their smartphones every day, compared to 2.4 hours spent on …
Continue Reading

Imitation, or real life?
2 months ago

Imitation, or real life?

By  •  News

By: Kemal Koštrebić, Marketing Research Expert

January 18 – The big ice sphere has exploded! For days now players had been guessing what is the purpose of this ice sphere …
Continue Reading

Wild, unlimited growth has came to an end
2 months ago

Wild, unlimited growth has came to an end

By: Zoran Savin, President, IAB Slovenia

During the holidays, I read a few texts about trends and announcements for this year. And just when I thought I was finished with …
Continue Reading

Trends that Define The Future of Communications Industry
2 months ago

Trends that Define The Future of Communications Industry

By: Shahin Ghoreishi, Strategic Account Executive, Havas

A few decades ago, when classic science fiction movies were being produced, people didn’t know that most of those concepts would be literally …
Continue Reading

Which of these trends do you think will resonate in our region as well?
2 months ago

Which of these trends do you think will resonate in our region as well?

By  •  News

By: Sara Morić, Digital Media Specialist, Digitalna Kužina

Fan Funded Influencer – Creatives who create content are supported by their colleagues and fans, rather than by brands.

Implications – until …
Continue Reading

Top