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Diary of a Freelance Creative #2: Act Quickly, Think Slowly (Or Don’t Think At All)
1 year ago

Diary of a Freelance Creative #2: Act Quickly, Think Slowly (Or Don’t Think At All)

By: Bor Klemenc Mencin, freelencer, bor.klemencin@gmail.com

I don’t know whether I got the timing right, whether it was luck, whether word got around quickly or whether it was a …
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Dunja Ivana Ballon: Advertising and Tech will become closer and closer, and will stay that way
1 year ago

Dunja Ivana Ballon: Advertising and Tech will become closer and closer, and will stay that way

Source: Netokracija

Even today, none of my friends really know what I do. “I organize festivals” has been my simplest answer to the question what I do for life so …
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Imitation in advertising: Spring water Mattoni (Czech Republic) and spring water Lejla (Bosnia and Herzegovina)
1 year ago

Imitation in advertising: Spring water Mattoni (Czech Republic) and spring water Lejla (Bosnia and Herzegovina)

By: Kamilo Antolović, Permanent Judicial Adviser for Advertising & Marketing, Croatia

The constant struggle: to create or to copy? To create or to plagiarize? To create or to imitate?


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The Internet Is Built for Advertisers
1 year ago

The Internet Is Built for Advertisers

By  •  News

Source: Lider

The original purpose of the internet was to be in the service of the users, but it seems that today the essence of its existence are not consumers, …
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Croatian media record third consecutive year with growth of advertising investment
1 year ago

Croatian media record third consecutive year with growth of advertising investment

By  •  News

The Croatian Association of Communications Agencies (HURA) has announced an estimate of advertising investment in leading Croatian media for 2016. According to the estimates of HURA Media AdEx (Advertising Expenditure), …
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UK advertising spend starts 2017 in growth
1 year ago

UK advertising spend starts 2017 in growth

By  •  News

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising …
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UK advertising posts record quarter as 2016 spend surges past €25bn
2 years ago

UK advertising posts record quarter as 2016 spend surges past €25bn

By  •  News

UK advertising expenditure grew 3.7% to reach £21.4bn (€25.2bn) in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report – the UK’s definitive advertising …
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‘A quarter’ of all digital advertising expenditure goes on fraud
2 years ago

‘A quarter’ of all digital advertising expenditure goes on fraud

By  •  News

Source: TheDrum

Bots are reportedly costing advertisers ‘billions’ of pounds a year, amounting to a quarter of all digital advertising falling in the hands of fraud.

According to The Telegraph, …
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Deloitte’s “Value of Advertising” report confirms economic importance of advertising in the EU
2 years ago

Deloitte’s “Value of Advertising” report confirms economic importance of advertising in the EU

By  •  News

The recently published report “Value of Advertising” – first one in the EU which aims to point out the economic and social contribution of advertising – confirmed the key benefits …
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Advertisers in UK wasted £600m on non-viewable online ads
2 years ago

Advertisers in UK wasted £600m on non-viewable online ads

By  •  News

Source: TheDrum

Advertisers in UK lost over £600m to non-viewable online adverts last year, according to ad verification company Meetrics.

Looking at 2016 as a whole, over half of banner …
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