At HUOJ’s 12th Grand PRix, the Agency of the Year was Komunikacijski ured Colić, Laco i partneri, and Krešimir Macan received the Grand PRix for contribution to the industry

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Coach of the Croatian national football team Zlatko Dalić was declared the Communicator of the Year 2018. The award was presented at the 12th Grand PRix awards of the Croatian Public Relations Association.

“Coach Zlatko Dalić communicates sincerely and directly. He delighted his team, and all their fans, with openness, restraint and determination. He was excellent in communication in crisis situations. On the way to the silver medal at the World Cup, he became an excellent example why a good leader should also be a successful communicator,” said Maja Gradišar Perotić, president of the jury of the 12th Grand PRix.

Receiving the award, Dalić pointed out that his communication is led by his desire to be a good coach. This meant communication needs to be simple, reliable, and honest.

The title of Anti-Communicators of the Year went to Croatia’s parliamentarians. Their communication has been highlighted as the worst in Croatia last year.

“In the absence of better quality and more appropriate content, representatives of all political options are involved in inappropriate communication, but also in different performance acts, whose only goal is the short-term shift of attention to themselves and capturing a piece of media attention,” said Maja Gradišar Perotić and called on MPs to step up the quality of their communication.

They can be helped in this by Krešimir Macan. This communications expert received the Grand PRix for contribution to the profession.

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“Once one of the pioneers of public relations in Croatia and the founder of Manjgura, one of the oldest domestic public relations agencies, is today one of the most recognizable communications experts. Krešimir Macan has given great advancement to the development of profession in several areas – strategic, political and crisis communication,” said Ana Tkalac Verčič, President of HUOJ.

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The best agency in this year’s Grand PRix was Komunikacijski ured Colić, Laco i partneri. Namely, that agency won the highest points in evaluation of projects that entered the finals.

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Creators of thirty communication projects competed in ten categories. The jury admitted that they had a tough job because in some categories the winner was decided by nuances.

The Grand PRix for Public Relations in the bodies of the state authorities of the Republic of Croatia went to the Agency for Electronic Media and UNICEF Croatia, for the project Days of Media Literacy, and the Croatian National Tourist Board for the organization of a seven-day visit to the photojournalist of the World Football Championship Yurij Cortez.

The Grand PRix for Public Relations in Regional and Local Self-Government went to Pragma Komunikacije, which designed and implemented the “Najmudriji.hr Communication Platform” for the City Office for Social Protection and People with Disabilities of the City of Zagreb. The same agency has also been brilliant in internal communication. They won the Grand PRix in this category for their project for Njuskalo.

The Grand PRix for Public Relations in Institutions, Associations and NGOs went to Madison Consulting, which did the project “You are not alone – come with us” for the Association of Women with Cancer and Cancer Survivors Nismo Same.

Agency 404 won Grand PRix in category for large companies, thanks to the campaign “Proud of a Good Job in Valamar”, done for Valamar Riviera.

The Grand PRix for Public Relations for Small and Medium Enterprises went to Vajt and Split parking that co-operated on the project “Want to switch places?”

Nova TV won two categories. Grand PRix for Corporate Social Responsibility with the project “Growing Together” and the Digital Communication Award thanks to the “Transformation of Entertainment: Your Face Sounds Famous”.

The Grand PRix for Best Adaption to the Global Campaign went to Madison Consulting, for IKEA Croatia and the project “Gender Equality in IKEA Croatia: Equality is Better for All”.

In the Grand PRix category for Communication Events, the best was the Millennium Promocija, with the communication of the humanitarian race Zagreb Advent Run 2018, for the Run Croatia client.