The entire communication of the new campaign for Telekom Slovenia sends a simple message - Where gifts are good, all is good

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The festive season is the time, when we all hope Santa Claus will bring us the best gift for Christmas. Not only what we wish for, but also what we need. The campaign thus gives an insight into the background of how the jolly guy and his team seek for the answer to the question of what a good gift is.

Even though Santa doesn’t have the answer to it, Telekom Slovenije always does. The integrated campaign comprises a wide range of channels, including TV commercials which show playful relationship between David the Gnome and Santa, and integrated web communication approach. Key, but simple message of the campaign is where gifts are good, all is good. And this time, gifts really are good.

Campaign elements: TV ads, internet ads, OOH, print, radio

Client representatives: Mojca Avšič, Mojca Pogačnik, Eva Winkler, Mateja Grabar Premelč

Project Director:  Melita Božič

Agency Project Manager: Mojca Mačkovšek Danev

Content Marketing Lead: Tina Šubic Konda

Assistant Project Manager: Žana Žalar

Creative Director: Drago Mlakar

Copywriters: Drago Mlakar, Žan Žveplan, Sara Mekinc and Maša Stanić

Art Director and designer: Rok Flego

Designers: Aleksandra Prus, Niko Matko, Aleš Krdžić

Photographer: Primož Korošec

Production house: Nora

Director: Nejc Pohar

Postproduction: Art Rebel 9

Media agency: Pristop Media

Media planner: Tamma Žbontar

Campaign duration: November and December 2018

Author: Pristop

Client: Telekom Slovenije