Video that promotes Grammy Awards will constantly evolve with more views
Ella Mai's Boo'd Up, in the creative vision of TBWAChiatDay, is getting more details with more shares and views
Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Each year, the Grammy Awards brings music fans and artists together to celebrate Music’s Biggest Night.
This year, the Recording Academy is promoting the awards with the world’s first Evolving Music Video. The more this video is viewed and shared, the more it changes, with each version different than the last.
The song chosen for this project is Boo’d Up, by double Grammy-nominated artist, Ella Mai.
The spot began as a black and white video, sung acapella, with just the powerful, soulful vocals by Ella Mai when we first viewed it Monday morning.
The next time we checked it, it was already the 4th iteration, with color, music and some of the dancers.
The more fans tune in, the more impressive and entertaining the music video becomes, ultimately ending in a dynamic film that’s far from its understated beginning.
The film was created in partnership with TBWA\Chiat\Day Los Angeles.