Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Newsworks, the marketing body for UK national newspapers, has released an ad campaign which juxtaposes stark images of conflict with two-dimensional emojis to demonstrate the depth of a news story, and the need for trusted news brands to analyse the complexity of the world now more than ever.
The campaign, called ‘It’s time to get real’, was created by advertising agency Gravity Road and launched 8 October in national newsbrand titles. The campaign will also be rolled out in OOH.
The ads use powerful images from news scenes around the world; including a photograph from a rally in Venezuela, an image depicting relatives reuniting across a wired fence, and a woman covering the eyes of a child as a military member is seen in the background, placed side-by-side with two-dimensional emojis.
The marketing body hopes that by drawing stark comparisons between the complexity of a news story and the simplicity of an emoji, it will highlight newsbrands’ role in conveying the depth of news at a time when trusted news is needed more than ever.
The ads feature the strapline: “Newspaper brands provide a context you can trust. Be part of it.”