Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Snickers is really having fun with the Sports Illustrated Swimsuit Issue. The brand once again bought the back cover of the magazine and again launched an amusing parody of the models inside.
This is the third time Snickers is having fun with this issue. In earlier iterations it featured a swimsuit model as medusa, highlighting the “You’re not you when you’re hungry” slogan, and the second time it brought some fabulous Photoshop fails to the back cover of the magazine.
This time Snickers and BBDO New York made two separate ads – one on the back cover, and another on the inside of the back cover – depicting bogus magazines whose editors, due to hunger made the poor decision to do a swimsuit edition:
Back cover: