Ad by Wieden + Kennedy debuted ahead of the Grammys

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

On the eve of Grammys, Nike presented its new campaign that speaks for equality, with the underlying idea that „Worth should outshine color“.

The Equality campaign and its 90-second spot that was done by Wieden + Kennedy in Portland „encourages people to take the fairness and respect they see in sport and translate them off the field,“ Nike said in a press release.

The spot was directed by Melina Matsoukas and features Nike athletes, including LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz.

The film is narrated by actor Michael B. Jordan, and features Alicia Keys singing Sam Cooke’sA Change Is Gonna Come.”

The campaign „is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships“ with Mentor: The National Mentoring Partnership, and PeacePlayer International, which is recognized for uniting divided communities.

Nike has also announced plans to donate $5 million in 2017 to “numerous organizations that advance equality in communities across the U.S., including Mentor and PeacePlayers.”

The Equality will run accross Nike’s online and social channels, as well as posters and billboards in North America.

CREDITS

CLIENT: Nike
AGENCY: W+K PORTLAND
Creative Director: Chris Groom, Antony Goldstein
Writer: Kervins Chauvet
Art Director: Nate Nowinowski
Producer: Julie Gursha
Production Company: Prettybird
Director: Melina Matsoukas