Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Top creative directors of McCann’s agency network from Central and Eastern Europe gathered in Belgrade to exchange experiences on the best and most effective campaigns, continue working on creating campaigns for clients, and apply the world’s best experiences in everyday creative work. It was another opportunity for local McCann agencies to contribute to promoting regional creativity in the world.
“The strength and the key to success of McCann’s agencies are in meetings of this type, when we exchange opinions and experiences from different markets with the aim of creating more successful campaigns. Although the numerous awards recently awarded to our Group prove it, our aspiration is to work even harder on campaigns that stand out in terms of creativity and efficiency. The experience of successful creatives from Europe means a lot to us in dissemination of knowledge, and meetings such as this one are an opportunity for us to introduce them even better with our own creativity. Cultural differences often bring new perspectives in addressing communication challenges. Big ideas know no boundaries, and the gathering of top creators in this region is also a testament to our local creativity, knowledge and experience,” said Daniel Vuković, chief creative director of McCann Zagreb.
Along with creative directors from Europe, the meeting was attended by Eric Monnet, Director of Creative Excellence and VP, Network Creative Manager at McCann Worldgroup from New York.
“McCann agencies in this part of Europe are recognizable by strong campaigns. These are creative and smart campaigns with a clear message, which achieved effective results for the client. It is our intention to develop such campaigns even further. This region is important and has always been a strong pillar of creativity for our entire agency network. This is confirmed by the fact that McCann agencies from CE Europe have been among the most successful in the markets in which they operate, as well as by numerous awards they won. This success was fueled by incredible, exceptional campaigns from colleagues from Romania, the Czech Republic, Hungary, Serbia, and of course, Croatia. After visiting this region, I’m even more convinced of the potential of McCann agencies and people who work here to create award-winning campaigns,” said Monnet.
The choice of Belgrade as a meeting point represents recognition not only for local but also regional creativity in this part of Europe. This is also supported by the McCann agencies in Southeast Europe, which have been named the most successful and most efficient agencies in their respective markets.