Danone celebrates a century of yoghurt
Danone decorates the streets of Paris with beautiful guerilla posters to celebrate a century of yoghurt
Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots.
To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints.
The posters, that were revisited by BETC Paris, were then used to decorate and brighten up the February-grey streets of Paris in a guerilla style outdoor campaign.
Agency: BETC Paris
ECD: Antoinette Beatson
Art Director: Julien Schmitt
Copywriter: Alexander Choat
Planning strategy: Alexandre Ben-Soussan