Croatian marketing industry on the rise: Local agencies boost export income by whopping 78%
HURA states that its member agencies have recorded overall rise of income, with special emphasis on income from foreign markets
Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Croatian marketing agencies, members of the HURA association, recorded an increase in revenues from providing services on the foreign market by 78% in the period from 2014 to 2017.
The revenue of the agencies increased to reach 224,455,501.00 HRK (about 30 million euros) in 2017 (data from poslovnahrvatska.hr). According to the latest report of the Croatian Association of Market Communications Agencies (HURA), member agencies also recorded a total increase of 26%.
Davor Bruketa, president of HURA, on the occasion of this announcement said: “The data given here is an indicator of the growth of the industry, and domestic agencies have shown they are up to the task of meeting the challenges of the global market. Work on the foreign market is further reinforcing these agencies, both financially and experientially, and is valuable to the development and growth of domestic agencies. On this track, HURA is constantly working on sharing knowledge and experience among agencies and thus contributing to their success. This is just one of the indicators of the potential of the market communication industry, and how important it is for the Croatian economy.”
Continuous investment and learning, adequate staff, sharing experience and tracking world trends has led to satisfactory results, the HURA Association said. A total of 39 market communications agencies are members of HURA, among them multiple award-winning agencies both in domestic and foreign markets. Through its activity, HURA promotes and represents the interests of the agencies and defines and develops the highest possible standards of professional practice of the market communications industry.