Brand of the Year is Donat Mg, Advertising Personality of the Year is Enzo Smrekar, and the Advertiser of the Year is A1 Slovenia

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The 27th Slovenian Advertising Festival concluded last Friday with the Award Ceremony. The awards traditionally celebrated the winners of the competition part of the festival. Agency of the Year 2018 is Pristop, and the Brand of the Year was won by Donat Mg. Enzo Smrekar was proclaimed Advertising Personality of the Year, while Advertiser of the Year is the telecommunication company A1 Slovenia. Slovenia’s representatives at the Young Lions international competition in Cannes will be Madeja Kraševec and Damijan Penič.

Winners of the awards per categories are:

  • Group A INTEGRATED COMMUNICATION CAMPAIGNS

Grand Prix: Losing Weight (advertisers Cankarjev dom, Drama, MGL, agency Pristop d.o.o.)

Gold: Leaving Mom’s (advertiser Vzajemna, agency Futura DDB d.o.o.), Brilliant Digestion (advertiser Atlantic Grupa, agency Pristop d.o.o.)

Silver: Laško Bet (advertiser Pivovarna Laško Union d. o. o., agency Luna \TBWA), Tribe Drive (advertiser Renault Nissan Slovenia, agency Grey Ljubljana)

  • Group B DIGITAL COMMUNICATION CAMPAIGNS

Grand Prix: Brilliant Digestion (advertiser Atlantic Grupa, agency Pristop d.o.o.)

Gold: Tribe Drive (advertiser Renault Nissan Slovenia, agency Grey Ljubljana)

Silver: Leaving Mom’s (advertiser Vzajemna, agency Futura DDB d.o.o.), Brilliant Digestion(advertiser Atlantic Grupa, agency Pristop d.o.o.)

  • Group C INOVATIVNA RJEŠENJA

Grand Prix: Record (advertiser Triglav osiguranje, agency Pristop d.o.o.)

Gold none awarded

Silver: Ugrabljeni TV repki (advertiser Pivovarna Laško Union, agency Pristop d.o.o.)

  • Group D BRANDED OR CREATED CONTENT

Grand Prix: Brilliant Digestion (advertiser Atlantic Grupa, agency Pristop d.o.o.)

Gold: Leaving Mom’s (advertiser Vzajemna, agency F utura DDB d.o.o.), Brilliant Digestion (advertiser Atlantic Grupa, agency Pristop d.o.o.)

Silver: Live bet (advertiser Pivovarna Laško Union d.o.o., agency Luna \TBWA), AR slikanje zidova u Pediatrijskoj kliniki i Lakunoćnbice (advertiser Nordic Art Initiative i A1 Slovenia), Tribe Drive (advertiser Renault Nissan Slovenia, agency Grey Ljubljana)

  • Group E DIRECT COMMUNICATION

Grand Prix none awarded

Gold: Pajama Drives (advertiser VOZIM, Institute for Innovative Education on Safe Driving, agency Luna \TBWA), Add Yourself to the List (advertisers Slovenian Association of Patients with Lymphoma and Leukemia and Institute of Transfusion Medicine of Slovenia, agency Futura DDB d.o.o.)

Silver: Return of the lost bus (advertiser Lidl Slovenia d.o.o. k.d., agency Luna \TBWA)

  • Group F DIGITAL COMMUNICATION

Grand Prix: Triglav Record (advertiser Triglav Insurance, agency Pristop d.o.o.)

Gold: Leaving Mom’s (advertiser Vzajemna, agency Futura DDB d.o.o.), Brilliant Digestion (advertiser Atlantic Grupa, agency Pristop d.o.o.)

Silver: Brilliant Digestion (advertiser Atlantic Grupa, agency Pristop d.o.o.), AR Painting of Walls at the Pediatric Clinic and Bedtime Storytellers (advertisers Nordic Art Initiative and A1 Slovenia)

  • Group G FILM

Grand Prix: We All Have Secret Desires! (advertiser Slovenian Lottery, agency Luna \TBWA)

Silver: Make a New Beginning out of the Old (advertiser A1 Slovenia, agency Grey Ljubljana), Orto Epik (advertiser A1 Slovenia, agency Grey Ljubljana)

  • Group H PRINT ADS AND POSTERS

Grand Prix: Losing Weight (advertisers Cankarjev dom, Drama, MGL, agency Pristop d.o.o.)

Gold: Špehec (advertiser ALPE-PANON McDonald’s DL, agency Futura DDB d.o.o.), also awarded was the series of works FMF Stop intolerance, FMF Eject intolerance and FMF Skip intolerance (advertiser Festival of Migrant Film, agency Pristop d.o.o.)

Silver: It’s time to Finish It (advertiser Merkur trgovina, agency BPCS)

  • Group I RADIO AND AUDIO COMMUNICATION

Grand Prix: Pure Silence – Killer (advertiser Public Institute Kinodvor, agency Radio Študent)

Gold: Projections (advertiser Public Institute Kinodvor, agency Zavod Radio Študent), Correct Time (advertiser Pivovarna Laško Union d.o.o., agency Luna \TBWA)

Silver: Bedtime Storytellers on Radio Prvi (advertiser A1 Slovenia, agency Grey Ljubljana)

  • Group J DESIGN

Grand Prix: meteo.si (advertiser Republic of Slovenia, Ministry of Environment, agency Gigodesign)

Gold none awarded

Silver: Wine Fedora (advertiser Fedora, House of Autochthonous Wines, agency Pristop d.o.o.), Hotel Cubo – House Wine (advertiser Hotel Cubo, turizam i ugostiteljstvo, d.o.o., agency Futura DDB d.o.o.)

  • Group K OOH ADVERTISING

Grand Prix none awarded

Gold: Losing Weight (advertisers Cankarjev dom, Drama, MGL, agency Pristop d.o.o.), Return of the Lost Bus (advertiser Lidl Slovenia d.o.o. k.d., agency Luna \TBWA)

Silver none awarded

  • Group L SOCIAL GOOD

Grand Prix: Add Yourself to the List (advertisers Slovenian Association of Patients with Lymphoma and Leukemia and Institute of Transfusion Medicine of Slovenia, agency Futura DDB d.o.o.)

The SOF Award for the best film production house went to Kinomotel, and the SOF Award for the best radio and audio production company went to Zavod Radio Študent.

The special awards ON SOF were also awarded, and the award for the best directing of the audiovisual advertisement went to the agency Grey Ljubljana, director Gregor Vesel, award for the best sound production in advertising went to Zavod Radio Študent, directors Neli Penič, Žiga Rus, Zala Simčič. Recognition SOF Award for the best photography went to the agency Futura DDB d.o.o., director of photography Dominik Istenič, acknowledgment for the best illustration went to Hana Stupica, agency Pristop d.o.o. Award for best music has been awarded to Saatchi & Saatchi and the music author Nemanja Mosurović. The SOF Award for the best advertising copy went to the agency Pristop d.o.o., copywriters Sara Mekinc, Aljoša Bagola and Robert Bohinec.

The best young creatives at the 27th SOF are Medeja Kraševec and Damijan Penič, who will travel to Cannes as Slovenia’s representatives at the Young Lions 2018.

More on: www.sof.si