Burger King’s latest print campaign shows all the dangers of drive-through
BK want’s consumers to use their delivery app, and leave the rest to them
Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Burger King has launched a new campaign to promote its delivery service, and the best way to illustrate the convenience of this service they came up with was to show how drive-through visits can go very, very wrong.
Once again the brand turned to real photos of real car crashes at Burger King restaurants, as they did with the campaign in which they used images of real restaurants caught on fire. No one was seriously injured In the incidents depicted in the new visuals, and the images actually make you consider ordering home delivery.
This is achieved with a very simple call to action: “Leave it to us!”, by which BK calls on their customers to consider using their DoorDash app or DoorDash.com.
The ads were created by agency Lola MullenLowe and were run in several newspaper across the US.