“The Tunnel” in the finals of Strategy Slam tonight in Vienna
Watch the presentations of finalists via live stream and vote for your favorites
Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The finale of the International Strategy Slam Competition will be held tonight at 19.00hrs in Vienna’s BillrothHouse. Top experts from all over Europe will compete, including Davor Bruketa from the Bruketa&Žinić&Grey Agency in Zagreb. Apart from Bruketa, other finalists are representatives of Luna TBWA Belgrade, Heimat Zürich, Serviceplan München, Ogilvy Warsaw and Ogilvy London. All presentations will be livestreamed via Facebook, and viewers will be able to vote afterwards for their favorites via this link.
Davor Bruketa will present the campaign “The Tunnel” (Croatia je Hrvatska – We write our own history), created by the Adris Group, Croatia Insurance, Bruketa&Žinić&Grey, Millenium promocija and Brigada. The project is an interactive and multimedia exhibition that was set up last autumn in Zagreb’s Grič tunnel, and conceived as a time machine through the parallel history of Croatia as a country and the Croatia osiguranje insurance company. The exhibition which was visited by more than 100,000 people, citizens themselves could participate by sending pieces of their own history through social media. The same project has already won the Effie award for Marketing Effectiveness, MIXX and SoMo Borac for Digital Communication, Red Dot and IIDA Global Excellence Award for Spatial Design, and the HUOJ Grand PRix for Public Relations.
The Strategy Slam competition is held for the fourth time, and for the first time it brings together the best strategists from across Europe. The competition is divided into three categories – startup, brand and communication strategy.