Ikea also found inspiration in the subversive artist's stunt with a lovely DIY ad

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: Adweek

Last week the famous street artist Banksy stunned the world when his artwork „selfdestructed“ just moments after it was sold at a Sotheby’s auction. Many praised his action calling it revolutionary and inspiring, and obviously agencies working with McDonald’s agree with that.

Two separate agencies working for McDonald’s almost symultaneously came up with an idea that plays with the Banksy’s stunt, creating Banksy inspired posters in true McDonald’s minimalist fashion. The works were created by Richard Agius of TBWA/ANG, which works for McDonald’s in Malta (left) and the other is a work by DDB Vienna. (right)

But McDonald’s agencies weren’t the only ones that were inspired by Banksy. Another brand, famous for their spot-on reactions on social networks to events in the real world in real time, had a marvelous take on the topic.

Namely, IKEA Norway and their agency SMFB shared a hilarious, almost DIY social post on instagram that shapes the whole stunt into their trademark style of advertising. This one has to be our favorite of the bunch:

 

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Klipp i vei for en bankers verdistigning! #IKEA #IKEAhacks #DIY

A post shared by IKEA Norge (@ikeanorge) on