Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Wind power usually isn’t associated with automobiles, but a new campaign from Audi showcases the wind as a viable hybrid source for its new g-tron model as seen through the imagination of a child passenger.
Audi worked with Berlin-based agency, AvL/SE, and production company Czar on an 80-second short film told from a child’s perspective. In the spot, we see a boy in the back seat of his father’s car. He observes the pure power of the wind and how it affects everything around him through some smart but not obtrusive special effects.
The magical realism shows full-grown trees magically transform into floating dandelions, leaves migrating from tree to tree like birds, kite flyers being lifted into the air and a playful cloud hovering around the car as it drives through the countryside and by windmills. The touching film ends with the boy noting that, because his car is powered by wind-energy, it’s the wind that is driving their car as his companion cloud floats by.
With its new model, Audi expands its work in sustainable fuels. The fuel that powers the g-tron is produced by Audi itself from wind energy. The new car uses 80% fewer CO2 emissions than other models.