Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Teodora Migdalovici, Ambassador of Cannes Lions for Romania and founder of the #LadiesFirst project
Manuel Borde was born in Miami, USA, but has Colombian roots. He is the living proof that cultural crosspollination works, since he used to work in Panama and Puerto Rico before he got head hunted for an agency in UAE, less than 4 years ago. After a short start in BBDO, he moved to TBWA, where he completely changed the creative vibe.
Last year, his team surprised the promo, activation and design community with the Pril One Drop Bottle campaign and their come back in 2018 was absolute: not more no less than the Agency and Network of the year. With innovative and game changing ideas like #CamelPower for Nissan, celebrating both local culture and a state of the art engineering, there is no wonder they got the most wanted title at Dubai Lynx.
What would make your soul sing?
Manuel Borde: Tough one. My soul is regularly singing hehehe, but I would say most of that music comes from my wife.
A childhood story that announced the creative person you are today…
Manuel Borde: I never learned to ride a bike, so I spent most my childhood recreating movies I had seen on TV or inventing my own.
Best context ever for inspiration was…
Manuel Borde: The shower. It’s strange, but nothing beats a good shower thought.
The project you loved most…
Manuel Borde: #CamelPower for Nissan.
The project others loved most…
Manuel Borde: Pril One Drop Bottle.
The best thing about Creativity in UAE is…
Manuel Borde: It hardly ever stops in the UAE.
Best statement of UAE humor…
Manuel Borde: Radio spots – most of them are so badly written and acted, they end up being fun.
Advice for international head hunters, related to UAE creatives…
Manuel Borde: Well, if you’re gonna hunt here, really good creatives are scarce, but you can find them. If you do, they will for sure know a thing or two about resilience and not giving up on ideas.
Best place in Dubai…
Manuel Borde: Anywhere outside the queue to the Burj Khalifa.
Best Place in the Emirates…
Manuel Borde: I have to admit, I have been pretty bad at exploring.
Most disturbing cliché about the Emirates, in the media outlets of the world is…
Manuel Borde: Ohh there are so many! The culture is not as restrictive as outside people say.
UAE should be known for…
Manuel Borde: Incredibly safe. As a South American, it is an actual relief.
Do you think the Burj and the Mall ski’s slopes are relevant for UAE today?
Manuel Borde: People still come for it, but Dubai is so much more. The Burj Khalifa is a city Icon, the slope is just snow in a mall.