Swiss company MYD is planning to invest more than 15 million euros into sponsorship of ABA league

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

ENTRIES FOR THE TRADITIONAL UEPS AWARDS HAVE BEEN EXTENDED TO DECEMBER 5

At the request of many who are interested in the UEPS competition, which due to tight business deadlines were unable to apply all their planned projects, the Board of the UEPS has made the decision to extend the deadline for the submission of works by two days, until December 5.

Award ceremony for the prestigious awards (including the Dragan Sakan Award, and a series of acknowledgments for the highest quality creative solutions from various marketing disciplines), will be traditionally held at the occasion of the UEPS Day on December 24th at 19:00hrs at Dorćol Platz.

The backbone of the jury this year, for the third year in a row, will be made by creative directors.

Contest conditions, propositions and categories, as well as the application form, can be found here.

EXHIBITION BY BORIS LJUBIČIĆ “SINGULAR OF THE PLURAL” IN BERLIN

The Embassy of the Republic of Croatia in Berlin hosted the exhibition by Boris Ljubičić,Singular of the Plural: Symbol, Sign, Logo Brand / Singular des Plurals: Symbol, Zeichen, Logo, Brand”. This is a new version of the exhibition originally held in January 2018 at the HDD gallery, which in the meantime had showings in Split, Pula, Varaždin and is accompanied by a special bilingual publication on 112 pages. This traveling exhibition was created thanks to the support of the Ministry of Foreign Affairs and European Affairs of the Republic of Croatia for the project of presenting Croatian culture abroad, and its Berlin visit is the first in a series.

The exhibition was opened by the Ambassador of the Republic of Croatia to Germany Dr. sc. Gordan Grlić – Radman, assistant curator of the exhibition and designer Monika Džakić, and the visual communication designer Boris Ljubičić. It was realized with the support of the Ministry of Foreign Affairs and European Affairs of the Republic of Croatia, organized by the Croatian Designers’ Association and the Croatian Embassy in Germany. After the first Berlin event, the exhibition will move to other European and world cities, in coordination with the Ministry.

SWISS COMPANY MYD IS PLANNING AN INVESTMENT OF MORE THAN 15 MILLION EUROS INTO SPONSORSHIP OF SPORTS IN THE REGION

Zeljko Vela, MyD during Sports marketing and sponsorship conference Sporto 2018, on November 22, 2017 in Hotel Slovenija, Congress centre, Portoroz / Portorose, Slovenia. Photo by Vid Ponikvar / Sportida

MYD is a global agency for media rights and marketing based in Switzerland. This company has found kit sponsorships for several English Premier League clubs, as well as sponsors for the new Atletico Madrid stadium. MYD is the owner of all the media and broadcast marketing rights of the ABA League and is a representative of this regional competition together with legendary basketball player Žarko Paspalj, Ambassador of the ABA League.

“We have recognized the ABA league as the best sports competition in the region, something that is of the highest quality and with the greatest potential. Our goal is for the ABA League to be among the three strongest basketball leagues in Europe in several years. Therefore, in the period ahead, we will invest a minimum of €15 million in the development of the League itself. Our idea is not to find a product or a competition, snatch it and then let it go its own course. On the contrary, MYD sees a partner in the ABA league, and we want the league to grow year after year. We have already started a number of steps, and a good sign is that the ABA League is known outside the borders of the participating countries. Thanks to MYD, matches can already be watched in Czech Republic, Slovakia and Georgia, and we are currently negotiating with other countries as well. It is our intention to make this region’s largest competition even more complex, with a large number of matches and a structure where we have the second ABA league, along with the first, then the Junior Competition and the Super Cup,” said Želja Vele, MYD representative.

GROUPM DOWNGRADES GLOBAL AD GROWTH PROJECTIONS

WPP’s GroupM has downgraded its global ad spend forecast for both this year and next due to the effects of a recent appreciation of the dollar, a flagging auto industry and flat lining markets for both consumer packaged goods and traditional media.

This confluence of events has brought down 2018 growth expectations from 4.5 to 4.3% while 2019 growth has also been shaved downwards from 3.9 to 3.6%, bringing total new investment over the period down from $23bn to just $19bn.

China remains the single largest contributor to global growth with a majority of global CMOs set to increase spend in the country next year.

UM PROMOTES CMO LYNN LEWIS TO US CEO

UM has named its global chief marketing officer, Lynn Lewis, as its new US chief executive.

Lewis replaces Kasha Cacy, who left to run Engine Group in August.

Lewis has worked at the IPG company for 15 years, joining as senior vice-president, director of client services in 2003. She most recently doubled as president of its East Coast operations while also leading marketing globally.

Daryl Lee, global chief executive of UM, said in a statement: “I am incredibly proud to name Lynn as US chief executive. She is a homegrown leader who has built a loyal following at UM based on her unparalleled client partnership, strategic marketing savvy and amazing ability to build and inspire high-performance teams. She is taking on an agency that has tremendous momentum, and I know she will use her considerable talents to make UM even better.”