Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
PR MANAGERS AND TECH FANS, HERE ARE THE SEMPLER AWARDS FOR YOU TOO!
The competition for the Sempler Awards for the best media strategies of the year in the Adriatic region is on the way. This year, it has two new categories – Best PR Strategy or promotion and Best Technology Approach. Registrations are opening on September 1st.
The greatest media achievements in the region will be awarded with 11 Golden Sempler Awards and the Grand Sempler for the best media strategy in 2017. For a third year in a row, the Media Manager of 2017 and Future Media Star 2017, the winners of the TOP SEMPL Awards, will be announced.
All the entries in the Sempler Awards competition should be executed between 11/01/2016 and 10/30/2017.
A detailed description of all the categories is on the website. Are you ready to show and prove you can still do it? Take a look at your successfully executed projects and convince the jury with results, imagination, and perfect strategy.
FACEBOOK CHALLENGES YOUTUBE AND TV WITH DEDICATED VIDEO SERVICE
Facebook is mounting its first direct challenge to YouTube and established TV networks with the launch of its own dedicated video channel designed to bring a degree of professionalism to a segment that has thus far been dominated by home videos, amateur content and short clips of material available elsewhere.
As such the social network’s 2 billion monthly users will now be presented with a ‘watch’ tab from which a range of shows, many of them funded directly by Facebook, can be viewed.
Facebook is understandably eager to tap into the lucrative video market but faces a fight on its hands to replicate the success it has had in the social sphere given entrenched competition from the likes of Netflix and old media giants such as Disney, which revealed its own streaming intent and break from Netflix.
ACCENTURE ADDS CREATIVE MARKETING EXPERTISE VIA WIRE STONE ACQUISITION
Professional services brand Accenture is doubling down on connected customer experiences with its takeover of marketing agency Wire Stone which specializes in marrying technology with creativity in the consumer and digital marketing sphere.
At root the acquisition will serve to bolster Accenture Interactive’s existing prowess in delivering data-driven creative work in addition to creating end-to-end consumer experiences.
Purchased for an undisclosed sum Wire Stone boasts close to 200 employees in the US bulking up Accenture’s own North American presence significantly while offering it the scale and expertise of working with major brands such as Microsoft, PayPal and eBay.
WALMART BLASTED AFTER IMAGE SHOWS RIFLES IN BACK-TO-SCHOOL SECTION
An in-store display in a Walmart has shocked social media users for appearing to sell rifles in the back-to-school section.
The notice, ‘Own the School Year Like a Hero’ was positioned atop a rifle case, at an undisclosed store. The campaign, which is being fronted by DC superheroes, has been somewhat tainted by a mistake or malevolent suggestion from a customer or employee.
Walmart said on social media that it had removed the sign. A second statement reported that there ‘was no such sign posted’ indicating that the photo was either forged or the display removed.