Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Cindy Gallop
CINDY GALLOP HITS OUT AT MALE DOMINANT PUBLICIS GROUPE RESTRUCTURE
Advertising consultant and former BBH New York boss Cindy Gallop has criticised Publicis Groupe for the lack of women involved at the top level of its new structure with the introduction of chief client officers running the four sectors of the business.
Speaking to The Drum Gallop said: “I find it astounding in this day and age – when it is so critical for the ad industry to reinvent itself for a more secure and lucrative future – that with the exception of Laura Desmond, the entire Publicis Groupe restructure revolves around men, and that not a single one of the four hubs is led by a woman.”
Issuing her concluding thoughts to Publicis Groupe chief executive Maurice Lévy, she asked: “You want Publicis Groupe ‘to be the admired force for business transformation driven through the alchemy of creativity and technology’? The single most immediately transformative thing you could do would be to identify the most future-forward and innovative-thinking women within your various companies with the potential to lead those hubs.”
AQUARIUS CURRENTLY WORKING ON 30 PROJECTS, CAMPAIGNS
December is the time of year when Banja Luka agency Aquarius has its hands full, and is currently working on over 30 projects and campaigns.
One of the most interesting projects in pre-holiday season is the action Your Own Santa Claus, which promotes LG phones and Open services of company m:tel. For the purposes of this campaign agency engaged the team of Državni posao (Public office), a TV series whose humorous approach won viewers across the region.
Also, the agency created for m:tel an extremely prominent Frend campaign relating to the same price of calls to Serbia as those within BiH. Among other things, a TV ad was placed which is designed as a lead story in the news studio.
It should be noted that Aquarius, among other, also prepared a pre-new-year’s party for clients and friends of the company Rapić from Gradiška, and the agency is currently preparing the annual party for the media, hosted by m:tel.
On behalf of m:tel, Aquarius is also engaged on socially responsible projects, and is currently awaiting the results of the project Dobro djelo (Good deeds), which was implemented in the past year.
AKCIJA INTRODUCES TRAVEL AGENCIES TO SOCIAL NETWORKS AND FACEBOOK ADVERTISING
Croatian agency Akcija has begun the process of education for the Association of Croatian Travel Agencies UHPA, which will include two workshops in Zagreb in December and two workshops on the use of social networks and advertising on Facebook and Instagram in January 2016 on Kvarner.
MITA GROUP: GOOD NEWS
We are witnesses of bad news in recent years, placed in the media in BiH and the region. That’s why Sarajevo agency MITA has launched a multimedia project Dobre vijesti (Good News) which is broadcast before primetime news programs on channels FTV, BHT and Hayat TV, and six local TV stations – TV Zenica, TV USK, Hema, TV Živinice, TV Sanski Most and Kanal 6 Travnik. In a very short period of time Good News established itself as one of the most watched TV programs and second in ratings of news programs in Bosnia and Herzegovina, with an average viewership rating on BHT, FTV and Hayat of 8.7%. At least once a week, it marks record ratings, and the largest recorded rating so far was 12.2%. The audience of the show is estimated at 530,000 viewers. Good News also have a web version at www.dobrevijesti.tv as well as a Facebook page www.facebook.com/dobrevijesti.tv/, whose purpose is to extend the reach to all target groups. Visits to the website are increasing, and Facebook page has recorded over 500,000 hits on video news.
GENERAL ELECTRIC CMO DITCHES PRIME TIME ADS TO FOCUS ON LIVE TV
General Electric’s chief marketing officer has announced a landmark shift in the brand’s TV ad strategy.
Linda Boff said that GE is committed to TV advertising but will no longer maintain ads on primetime TV shows, instead opting for live events with a guaranteed instant audience.
COCA-COLA NAMES STUART KRONAUGE AND IVAN POLLARD AS JOINT HEADS OF US MARKETING
Coca-Cola has announced the appointment of Stuart Kronauge and Ivan Pollard as co-heads of its US marketing operations, according to a leaked internal memo reported in the Wall Street Journal.
The pair will take over from former North American marketing head Wendy Clark following her departure to lead DDB Worldwide’s North American business in January.
Kronauge has been assigned to lead marketing of the Coca-Cola trademark in addition to Sprite, and its glaceau, water, tea and coffee products. For his part Pollard will assume responsibility for content, connections, investment, assets, portfolio strategy and innovations.
In a separate move, Henrik Steckhan has been appointed president of its US operations.
APPLE PAUSES PLAN FOR ONLINE TV SERVICE
Apple has paused plans to launch its own service that streams live TV over the internet.
The temporary stop will see the technology business focus its attention on getting media companies to push and sell their content through its set-top service Apple TV. CBS chief executive Les Moonves revealed the plan at the Business Insider Ignition conference yesterday (8 December).
While the reasons for the service’s delay are unclear, it’s worth noting the complexity in striking deals in an increasingly fragmented mediascape, particularly when TV companies know they can hold out for better terms with Apple. Dish and Sony debuted their online TV services earlier this year and Amazon has been tipped to be moving into the space sometime soon.
NIKE MAKES HISTORY BY SIGNING ‘LIFETIME’ SPONSORSHIP DEAL WITH LEBRON JAMES
Nike has signed a “lifetime” deal with basketball star LeBron James in what is being described as the largest single-athlete guarantee in the brand’s history.
The deal with the 30 year-old Cleveland Cavaliers forward marks the first time that the sports company has ever confirmed a “lifetime” deal with an athlete.
A statement released by Nike said: “We can confirm that we have agreed to a lifetime relationship with LeBrone that provides significant value to our business, brand and shareholders,”
Nike’s commitment to make its James brand as successful as the Jordan line is evident in the 13 versions of James’ signature shoe it has released; more than any other athlete outside Michael Jordan.
The relationship between the four-time MVP forward and Nike began in 2003 when Nike lured the Ohio high school star away from Adidas with a $90m sponsorship deal. Since then James has gone on to generate huge worth for Nike with annual sales for his line estimated to have surpassed $400m this year.