Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
NIELSEN NOW HAS MRC ACCREDITATION FOR DIGITAL IN TV RATINGS
Nielsen has been granted accreditation by the Media Rating Council (MRC) for its inclusion of digital measurement in the TV ratings. The additional capability, known as Digital in TV Ratings, accounts for linear TV viewing occurring on desktop and mobile devices for participating programming sources. This is the first solution to receive accreditation from the MRC for its contribution to TV audience measurement for programming viewed on computers and mobile devices.
Digital in TV Ratings launched in 2015 and is currently in use by clients such as ABC, CBS, Freeform and Univision. The service is so far available in 25 countries globally. In Europe, it is currently being used in Germany, while implementation is also starting in Poland. Nielsen is planning to expand the service to other European countries.
The capability draws on Nielsen’s Total Audience methodology, combining census-based data, persons demographics and Nielsen’s high-quality, representative panels to report audiences across National and Local People Meter markets. It provides a method for programmers to account for all viewers across devices as long as the program content and commercials match the linear TV airing. The results are combined with traditional linear audience metrics.
Accreditation provides media buyers and sellers with an additional level of confidence as they leverage the solution to account for audiences across desktop, tablets and smartphones, in addition to TV—to most effectively distribute premium content and sell across these screens.
JAGUAR LAND ROVER CONFIRMS GLOBAL MEDIA REVIEW
Jaguar Land Rover is currently reviewing its global media agencies across its media strategy, planning and buying services as it disregards reports that it had made wholesale changes to its media plans in light of a an investigation that claimed to find its ads next to harmful content.
Plans for the review have been in motion “for some time,” with a source confirming to The Drum that the plans have been discussed since at least January.
The automaker was one of several brands named by the Times last week to have been inadvertently opening up revenue streams for terrorists and white supremacists by advertising on their sites and next to their videos on YouTube.
The firm, however, has said that the global media review falls in line with its existing agency agreement, implying that it’s not a knee-jerk reaction to the Times’ programmatic revelations.
LIONS HEALTH ANNOUNCES 2017 JURY PRESIDENTS
Lions Health, Cannes Lions’ dedicated stream focused on life-changing creativity, has announced June Laffey of McCann Health as the 2017 Pharma Lions Jury President and Serviceplan Health & Life’s Mike Rogers as the Health & Wellness Lions Jury President.
The Health specialist Lions celebrate creativity across a wide range of pharma and healthcare communications aimed at engaging healthcare professionals, patients and consumers. This year sees a new ‘Health and Wellness Tech’ product category added to the Health & Wellness Lions reflecting the huge increase in digital products, apps, wearables and gadgets aimed at improving and promoting a modern healthy lifestyle.
Revolving around the work, Lions Health is a two-day event taking place during the Cannes Lions International Festival of Creativity, dedicated to exploring life-changing creativity. Running from 17-18 June, the event brings together professionals from across the healthcare communications industries to explore the intersection between health, technology and creativity and ignite a discussion focussed on the future of the industry.
MDC PARTNERS SELLS 15% STAKE TO GOLDMAN SACHS IN $95M DEAL
MDC Partners is to sell a 15% stake in the group to the merchant banking division of Goldman Sachs in a $95m agreement.
The owner of agencies including 72&Sunny, CP+B and Redscout hired Liontree Advisors last year to look at its financial and capital structure strategy amid a disappointing set of results for the third quarter (up to November 2016).
Ending speculation of a sale, MDC said that the move “affirms the value of our world-class agency portfolio, strengthens our balance sheet, and validates a solid finish to 2016 and our prospects going forward.”
MDC Partners will use the investment to pay down existing debt and in return the group said Goldman will get non-voting convertible preference shares. The investment bank’s current managing director for the merchant banking division, Bradley J. Gross, will also join the MDC Partners board of directors.
The deal is expected to close by the end of the first quarter of 2017.
MEERKATS TO HOST “THE NEW PURPOSE OF CREATIVITY” WORKSHOP AT ADFEST 2017
One of Western Australia’s most influential thought leaders, Mike Edmonds, is hosting a workshop at ADFEST called ‘The New Purpose of Creativity’ on Friday 24th March.
With a 30-year career in advertising, Edmonds will open up the philosophies and tools of his purpose-driven company Meerkats – the agency he and Ronnie Duncan founded in Perth in 2004.
“Participants will get as close to understanding their true purpose as it’s possible to do in 135 minutes. They will then learn how to use this truth to change how their agency engages with clients, how to break down the walls that stop them at the marketing department, and how to open opportunities for creative contributions higher up in their client’s organization,” says Edmonds.
“Either that, or it will make them realise they’re in the wrong agency. This workshop is powerful stuff. Because it deals with the future not just of creativity, but of life.”
For more information, visit: www.adfest.com.