Alexander Sperl has joined the management team of Tele2 Croatia

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Alexander Sperl has joined the management team of Tele2 Croatia as the CMO, where he will lead the development of strategy, product marketing, user experience management, brand and corporate communications.

Sperl has spent nearly two decades in leading positions in the telecom industry, and his experience encompasses mobile and unified mobile and fixed services in several countries. Among other things, he was the CCO of the leading telecom in Austria, the CEO and CMO of mobile operator in Serbia, and the director of marketing and sales of mobile operator in Slovenia. Alexander’s international consulting experience is quite rich, and he came to the world of telecommunications from Microsoft and Procter & Gamble.

SWEDISH BRAND EXPERT COMING TO DIGITAL TAKEOVER

24 sata: Novi glavni direktor marketinga u Tele2 Hrvatska; Johan Ronnestam na Digital Takeoveru; 70. godina JDP-a; Digitalni divovi u TV oglasima... 4

Johann Ronnestam, the leading Swedish brand expert, winner of Cannes Lions, innovator, futurist and TEDx speaker is coming to Digital Takeover in Cinestar, at the Branimir Center in Zagreb, on March 12, 2019, where he will talk about creativity and communication in global digital business

Ronnestam is one of the world’s most prominent speakers about futuristic trends in business and creating communications for global companies, and today is one of the world’s highest digital marketing authorities.

At the upcoming Digital Takeover he will talk about the process of starting a business and launching products in a global digital business environment. He will share his rich experience in working with the world’s largest companies such as IKEA, Adidas, Nokia, Toyota, H&M and Omega, and will show the process of creating an integrated digital campaign for a company that wants to hit the market in its full potential. Ronnestam will point out the most important guidelines in branding the company, but also the challenges it faces in this process.

Visitors to Digital Takeover expect a rich all-day program with a series of lectures, panel discussions and interactive innovative formats. Keep track of all news about the program on Facebook or the official website.

MONOGRAPH ABOUT 70 YEARS OF EXISTENCE OF THE YUGOSLAV DRAMA THEATRE

24 sata: Novi glavni direktor marketinga u Tele2 Hrvatska; Johan Ronnestam na Digital Takeoveru; 70. godina JDP-a; Digitalni divovi u TV oglasima... 2

Throughout the 2018, the Yugoslav Drama Theater celebrated 70 years of existence with important local and foreign guest performances and programs. At the very end of the year, a monograph devoted to the past history of one of the most significant and artistically most representative theaters in the region was presented.

The study published in the monograph doesn’t follow the JDP’s history in detail, but rather focuses on the most remarkable events in its history and, above all, the creators who played a key role in forming the Yugoslav Drama Theater as we know it today. The book also includes the repertoire of the theatere so far, most important dates in its history, and the monograph contains beautiful photographs that testify to its shining performances.

The monograph was made by Maja Medić and Aleksandar Milosavljević, a wealth of documentation and theatrography was handled by Dr. Jelena Kovačević, and editor of the edition is Gorčin Stojanović, Artistic Director of the Theater.

HEAD OF DELOITTE DIGITAL: ‘AGENCIES COPY US’

24 sata: Novi glavni direktor marketinga u Tele2 Hrvatska; Johan Ronnestam na Digital Takeoveru; 70. godina JDP-a; Digitalni divovi u TV oglasima... 3

Consultancies are trying to “set the tone for the future”, according to the head of Deloitte Digital, and aren’t interested in emulating existing agencies.

“I’d actually say the agencies are trying to copy the Deloitte Digitals of the world,” Andy Main told Ad Exchanger.

“Agencies with a media-heavy bias to their business model are struggling to shed that as a main source of revenue, but they can’t change quickly enough,” he added, as he observed that it is Facebook and Google who are “eating the agencies’ lunch”, not the consultants.

That being the case, he has no interest in moving into the media space, preferring to partner with media agencies, placement companies and the duopoly as necessary.

DIGITAL GIANTS SPENT BIG ON TV IN 2018

24 sata: Novi glavni direktor marketinga u Tele2 Hrvatska; Johan Ronnestam na Digital Takeoveru; 70. godina JDP-a; Digitalni divovi u TV oglasima... 1

Google, Amazon and Facebook spent a collective $427 million on TV ads in 2018 to promote their respective smart home devices. Amazon spent the most over the year but Facebook was the most aggressive during the holidays, dropping $131 million on commercials in December, more than Amazon and Google combined, after the launch of its Portal video device, according to data from iSpot.tv. “There’s nobody that they are not targeting with these devices – they want to build awareness and trust, so that’s why we’re seeing such high TV numbers,” eMarketer analyst Victoria Petrock tells Business Insider. More. But Facebook hasn’t just ramped up TV spend. Although Facebook’s search ad budget isn’t readily available like the number of TV commercials is, there’s evidence that the social media company did spend big bucks to get itself in front of consumers considering Alexa and Google Home devices.