Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
ELIA PEKICA PAGON: THE WISDOM OF ARAMIS
The new book of essays by poet and publicist Elia Pekica Pagon titled The Wisdom of Aramis talks about real life treasures as opposed to false ones. It emphasizes all that really matters in life through simple truths from our everyday lives and is accompanied by the great words of wisdom of ancient and contemporary thinkers and philosophers.
The Wisdom of Aramis provides us with profound messages drawn from the lessons we can learn from our best friends and most devoted companions, our furry angels. It is a book about unconditional love, kindness, generosity, patience, humility, inner peace and awareness through which we can truly get to know ourselves, find our place in this world and beyond and live in perfect harmony with Nature and the entire Universe. People need to find their inner peace if they want to establish universal peace. Inner peace is the beginning of everything else..
BUYING INSURANCE VIA UNIQA VIBER BOT REFRESHED WITH NEW STICKERS
Using the new UNIQA Viber stickers, over 150,000 messages of love have been exchanged in just a few days, and more than 50,000 new users downloaded UNIQA Viber App.
Viber bot of the UNIQA insurance, in addition to the new stickers, offers a complete digital service to clients: insurance purchases, claims, and answers to questions about the products and services of this insurance company. Using advanced technological solutions, Viber bot keeps the client up to date with the desired information. In this way, over 100,000 registered followers of the public Viber account of UNIQA insurance can buy travel insurance or UNIQA S.O.S. road assistance in just a few clicks!
Great news for existing UNIQA insurance clients is the functionality of “My UNIQA” on UNIQA Viber Bot, through which, with prior registration, clients can report damage, check claim status, status of current and past insurance policies, condition of premium length or the balance of the paid amount per policy and contact their sales adviser.
New stickers, with a recognizable character UNIQO unicorn, will certainly make the correspondence nicer, especially in the holiday season ahead of us. Stickers include the seasonal ones, inspired by Christmas and New Year, and the set of merry UNIQO stickers is available free of charge until the end of January 2019. The only thing you need to do is download them in Viber store.
EACA LAUNCHES STUDENT COMPETITION AIMED AT BREAKING STEREOTYPES IN TOY ADVERTISING
Ad Venture is the first Pan-European competition which gives students the opportunity to experience what it is like to work in advertising by creating their own campaign in response to a brief from a real client. Students in the field of commercial communications are challenged to create a campaign that will make the target audience aware, understand and care about why gender stereotyped marketing to children matters.
This year’s client, Let Toys Be Toys, is a grassroots campaign that started on social media in late 2012. Set up by concerned parents, the campaign started with a simple ask of the toy and publishing industries: stop limiting children’s interests by promoting some toys as only suitable for girls, and others only for boys.
The objective of the campaign is to move towards a situation where offering boys and girls a free choice of playthings and interest is a social norm, by motivating parents to challenge gender stereotyped marketing aimed at children. The final goal is to make parents understand that offering the widest range of play experiences to all children irrespective of their gender ensures the best chance for boys and girls’ learning opportunities and equalities in life.
The submitted entries will be assessed in three rounds by a broad base of judges, comprised of academics, advertising professionals and client representatives from across Europe. The three finalist teams will have the opportunity to present their campaign during the edcom Member’s Meeting in May 2019. The winning team will be rewarded with travel, accommodation and a ticket to the Cannes Lions International Festival of Creativity in June 2019.
TIM COOK: TECH FIRMS SHOULD PREPARE FOR ‘INEVITABLE’ REGULATION
Big US technology companies should brace themselves for “inevitable” regulation, according to Apple’s chief executive, Tim Cook.
Cook predicted the US would pass new laws targeting technology firms “at some point” to prevent the misuse of personal data, after a leak of Facebook user information to Cambridge Analytica that resulted in Mark Zuckerberg being hauled in front of Congress.
Cook argued that tech companies should embrace new regulations. “This is not a matter of privacy versus profits, or privacy versus technical innovation,” he said. “That’s a false choice.”
The Apple boss has been sounding the alarm on mass data collection by Facebook and Google for years. He has been careful to distinguish between Apple’s business model – selling products to customers for a profit – and that of internet platforms that, he said, are “gobbling up everything they can learn about you and trying to monetise it”.