Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
BRIGADA SPONSORS WOMAN.COMM CONFERENCE
Agency Brigada, which operates within the Bruketa & Žinić OM Group, has signed a deal by which it has become a sponsor of the Woman.Comm Conference which will be held on 25 and 26 of May in Zagreb’s Westin Hotel. As part of that arrangement, Brigada will brand the conference and design all elements of its interior design.
“Connectivity is a defined concept, and we are connecting all the elements of the conference physically and symbolically in a strong and stable unit, constantly creating a sense of networking and strengthening of ties among the participants. System of elements consists of plates which are dyed in the colors of the main Woman.Comm visual identity. The elements are modular and allow high customization for the given area. Its form is simple and elegant, and allows highlighting the main details of identity that connect the elements in a stable unit,” said Ivana Lišnjić, business manager, Brigada.
17. WINDAYS CONFERENCE STARTS
On the island of St. Nikola near Poreč, yesterday (25 April) started the 17th Microsoft WinDays Conference, the largest regional business and technology event that brings together participants from various industries and reputable local and foreign speakers to transmit knowledge and create ideas of the importance of the implementation of technology in all levels of society.
WinDays17 was opened by Lejla Zukic-Krivdić, director of the conference and director of Microsoft Croatia and Bosnia and Herzegovina, and Ivan Vidaković, director of digital transformation in the Multicountry cluster of Microsoft, which includes 15 countries.
WinDays17 Business Conference brings numerous lectures and panel discussions on digital transformation and changes in the education system, and tomorrow starts the Technology part of the conference, which is intended for IT professionals who are responsible for implementation of modern technologies in their organizations.
Opening of the tech part of the conference will be live streamed and you can follow it at this link. (LiderPress)
BRAND SUGAR ANTS, IN COLLABORATION WITH BOROVO, LAUNCHES NEW COOL STARTAS MODEL
New Startas shoes, with the motif of interesting animals, are the product of cooperation between the two Slavonian brands. Sugar Ants and Borovo joined forces and created a collection of limited sneakers that will become a hit this summer. This collaboration perfectly fit the short portfolio of the young brand from Vinkovci. Through its collections, Sugar Ants team quickly gained the sympathy of the audience of streetwear clothing and animal lovers. Young creatives from Vinkovci presented to the Croatian fashion audience two collections of T-shirts with short and long sleeves, and canvas bags. Each collection carries a certain message, and since both successfully found their way to audiences from all over Croatia, and beyond, connecting with Borovo and making sneakers with Sugar Ants’ motive of sloths was only a matter of time.
The promotional campaign will run simultaneously online via social networks of the Sugar Ants brand (Facebook and Instagram) and out of home. The campaign will include fake traces, puzzles, and animated videos with various messages, according to the Sugar Ants creative team. These beautiful Sugar Ants Startas sneakers can be purchased exclusively through social networks of Sugar Ants brand as well as on their website.
LINKEDIN REACHES 500 MILLION USERS
Number of active users of the business social network LinkedIn has jumped to 500 million, as the customer base achieves a steady growth following last year’s transition of LinkedIn into Microsoft’s ownership, reads the statement from the company
“Recently, we have achieved an important and exciting milestone. Now we have half a billion users in 200 countries, who are linking through business discussions and are finding new opportunities through contacts on LinkedIn,” said VP of LinkedIn Atif Avan.
Microsoft’s acquisition of LinkedIn, valued at $ 26 billion, was finalized last December.
COCA-COLA TO CUT 1,200 JOBS AS PART OF PLANS TO SIMPLIFY INNOVATION AND INVESTMENT
Coca-Cola has announced that it will cut around 1,200 jobs as it looks to facilitate a more streamlined approach to investments and new product launches.
The plans were revealed by the drinks company’s chief executive, James Quincey, in an investor call on Tuesday (25 April) for Coca-Cola’s quarterly results announcement.
Quincey said the job axes would reduce complexity, simplify processes and speed up decision-making, ultimately allowing for a “faster and more agile business”.
The cuts, which include marketing jobs, are scheduled to take place in the second half of 2017 and into 2018, coinciding with the brand’s plans to restructure the business around five “strategic clusters”.
GOOGLE ALTERS SEARCH TO DEMOTE SITES SHARING ‘FAKE NEWS’ AND OFFENSIVE CONTENT
Google is acting on fake news on its Search platform by releasing tools that enable web users to flag up questionable content and reshuffling sites known to share such items down the search rankings.
Fake news is, as Google defines it, “blatantly misleading, low quality, offensive or downright false information”. To handle this it has rolled out tools allowing user feedback to flag questionable content that, in the long term, can help refine results and identify bad players in the media space.
The company said that around 0.25% of queries (of overall daily traffic) is returning “offensive or clearly misleading”.
It added: “As part of that process, we have evaluators – real people who assess the quality of Google’s search results – give us feedback on our experiments. These ratings don’t determine individual page rankings, but are used to help us gather data on the quality of our results and identify areas where we need to improve.”