Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
A TOTAL OF 227 WORKS WILL COMPETE AT THIS YEAR’S DAYS OF COMMUNICATION
At the Effie competition for the most effective agencies and advertisers, a total of 51 projects will compete for awards. The competition in creativity IdejaX received 73 entries, and this year more agencies will be rewarded for their ideas and achievements than last year, since the organizers as of this year included gold, silver and bronze IdejaX awards. MIXX competition, which celebrates the best digital projects, tools and platforms, this year had 5 more entries and 3 more agencies registered in comparison to last year, so now they have a total of 84 entries. Young Lions Croatia rewards teams of the best young agency talents, who will have 24 hours to come up with campaigns in the categories Cyber, Design and PR. 19 two-member teams registered for the competition, who will be isolated from their senior co-workers and clients, so they could show that the future of the industry is in good hands.
Awards for all four events will be awarded within the Days of Communications, which will be held from 30 March to 2 April at hotel Lone in Rovinj.
THE 24TH GOLDEN DRUM: BRUNO BERTELLI WILL CHAIR THIS YEAR’S BEST PIECECOMPETITION JURY
The 24th Golden Drum Best Piece Jury President will be Bruno Bertelli, Global Chief Creative Officer at Publicis Worldwide. Bruno is one of the two most awarded Italian creatives with international awards including 41 Cannes Lions, 9 Gold Cannes Lions, one Grand Clio and one Grand Prix at the New York Festivals. Bruno represents the global creative board and clients of Publicis Worldwide, which include Renault, Nestlé and Heineken.
Best Piece Jury recognizes and awards creative brilliance in individual executions of films, press, radio, digital, mobile, direct and out-of-home and it is about excellence achieved in a singular form.
HUB:RAUM AND NOKIA ARE LAUNCHING A NEW PROGRAM FOR COMMUNICATION START-UPS, WITH SUPPORT OF CROATIAN TELECOM
Two global leaders in the field of integrated telecommunications services and future technologies are inviting startups across Europe to participate in the new program: WARP Future Communication. The main objective of the program is the development of innovative communication services that will make life easier for users of the Deutsche Telekom Group and Nokia. As the largest Croatian startup accelerator that strongly believes in the potential of this initiative, Croatian Telecom will support all interested start-ups to show their authentic business skills in the competition.
WARP Future Communication Program is designed for startup companies that can bring innovation in communications services and related fields, such as speech recognition, parental control, artificial intelligence (AI), send and receive voice messages and digital life, and generally enrich the experience of voice communication and video communications. The program provides startup companies with all the tools and resources necessary for the development, diffusion and commercialization of their own services, both from a technical and from a business point of view. WARP Future Communication provides a “triangle of power” as each of the partners will contribute with their core competencies: Nokia, which offers the technical platform, Deutsche Telekom, which offers the distribution channel and hub:raum which provides the know-how and tools necessary to build, test, scale and commercialize the products.. In Croatia, support for the project is provided by the Croatian Telekom.
Interested startups can apply to warpaccelerator.com/apply by 30 April 2017.
LECTURES BY TOP E-BUSINESS EXPERTS IN BANJA LUKA ON 7 AND 8 APRIL
Digital marketing agencies Seo.ba and Grape are organizing the regional e-business conference Konverzija, which will bring together more than 20 regional experts in the field of online marketing, public relations and digital media in Banja Luka, on 7 and 8 of April.
Visitors will have the opportunity to listen to lectures on the importance of digital marketing for online conversion and the improvement of various e-business models, hear some tips on how to increase online sales, how to make a viral story, about the importance of psychology in digital marketing, SEO of the future, and get concrete advice on proven strategies for successfully managing digital projects and crisis management.
There is organized transport for all participants from Sarajevo, Zagreb and Belgrade, and you can sign up here.
More about the conference, speakers, topics and terms of lectures can be found on www.konverzija.org
5TH INTERNATIONAL CONFERENCE TITLED (GRAPHIC) DESIGNER: AUTHOR OR UNIVERSAL SOLDIER?
Fifth edition of the international conference (Graphic) Designer: Author or Universal Soldier? is being held in Belgrade, this time with the theme Connection. The program is designed as a four-day series of lectures, discussions, workshops and exhibitions of renowned authors, designers and theorists, and the project is primarily intended for students of the arts and design faculties from the region, as well as young professionals and the general public. Conference ends tomorrow.
The conference theme is defined by the concept Connection, which organizers argue like this:
“Hyperlinked, digitally connected, ‘facebooked’ and liked – are we really connected? Or are we rather – as authors and as globally disoriented individuals – closed into our small, isolated worlds? In the confusing post-order, that celebrates individuality while at the same time it absorbs all critical actions and blurs the rebelliousness, are we able to look beyond our studio, our classroom – our little boxes? Forced into singular points, do we know how to build new networks and better community? Do we have the intelligence and courage to truly connect – eye to eye?
TAKE TO RUNNING – EIGHTH PLAKTIVAT COMPETITION FOR DESIGNING A CITY BILLBOARD POSTER
TAM-TAM in collaboration with the Olympian Committee of Slovenia, Association of Sports Federations has announced the eighth PLAKTIVAT competition for designing a city billboard poster.
The topic of the contest is Take to Running, and the goal is to inspire people who don’t participate in sports to become active and take to nature hiking and running as means of improving their wellbeing and health.
Organizers call on all creatives (individuals, agencies, legal entities) to submit their posters on the topic Take to Running to the contest by 7 April 2017, midnight. More information about the contest is available at tam-tam.si/slo/plaktivat
AT&T AND VERIZON PULLING ADS FROM GOOGLE OVER PLACEMENT, BRAND SAFETY
Google’s ad placement and brand safety issues have crossed the Atlantic, with AT&T and Verizon announcing that they are pulling advertising from YouTube.
A wave of the large global brands, including L’Oreal, Audi, Volkswagen and HSBC, pulled advertising after a Times of London report found that household brands were helping to fund terrorist propaganda and pornography on YouTube. UK-based brands, including the Guardian, BBC, Channel 4 and Sainsbury’s, also decided to cease advertising on the platform. Additionally, the UK government and Transport for London had ads against hate speech, rape apologists and anti-Semitic content.
In what could be a first drop in a much larger ocean, both US-based telecoms behemoths moved to suspend their spends on Google, except for search. Reported by The Wall Street Journal, this means that AT&T, for example, will not only remove ads from YouTube, but the more than 2m third-party websites in the search giant’s ad network.
Both AT&T and Verizon are among the biggest advertisers in the US. According to Kantar Media, AT&T spent around $1.84bn on advertising in the US in 2015, ranking it the number 2 top spender.