TV Sales Boot Camp Home - Boot Camp Agenda - Testimonials

Standard Agenda

Our standard agenda covers several different selling styles including customer needs analysis, strategic marketing and promotional selling.

Our competitive media sessions are customized to your market place and provide hard facts and current data on each medium.

Most stations are surprised at the level of success we achieve in a session we call dialing for dollars. This is a live dialing exercise that teaches AE's how to reach top decision makers on the first call.

Custom Agenda

We can customize our program to meet your company goals and selling style.

TV Sales Boot Camp Agenda

Monday
8:30 - 9:00am Continental Breakfast
9:00 - 9:30am Industry Overview
9:30 - 10:30am The Selling Process: How will you succeed?
                         What are the keys to successful media sales?
10:30 -10:45am Break
10:45 - Noon Identifying Quality Prospects. Who has the money?
Noon-1:00pm Group Lunch
1:00 - 2:30pm Making the first contact with new prospects.
2:30 - 2:45pm Break
2:45 - 3:45pm Dialing for Dollars Live Dialing (Exercise)
3:45 – 5:00pm Category Marketing
                        How can you sell many prospects with one pitch?
Tuesday
8:30am – 9:00am Continental Breakfast
9:00-10:30am How to create client driven marketing ideas.
10:30 -10:45am Break
10:45am- Noon Ratings 101    Where do ratings come from?
Noon-1:30pm Lunch (on your own)
1:30pm-3pm Media Math
                     Discover effective ways to compare media values.
2:30 - 2:45pm Break
2:45-4:00pm A look at competitive media, Newspaper, Cable
4:00-5:00pm Handling Common Objections

Wednesday
8:30am – 9:00am Continental Breakfast
9:00 -10:30am Branding
10:30 -10:45am Break
10:45am- Noon Closing the sale.
Noon-1:00pm Group Lunch
1:00pm-2:45pm Review and Exam
2:45 – 3:45pm Planning Your Week
                     What actions will you take the rest of the week.